Quantitative Surveys and Panel Recruitment

Quantitative research surveys

Do you use quantitative research methods like surveys? Quantitative research is necessary within the world of UX. This type of research is focused on numbers of responses to provide statistical significance, and consists of popular methods like surveys and analytics within UX.

Quantitative vs qualitative research in UX

Quantitative research results provides hard data in large numbers – it gives you the what. What are users doing? What are the problems with your website?

Qualitative research, on the other hand, is focussed on revealing insights on the why. Why are users behaving in a certain way? Why they are motivated to complete their goal? Qualitative research takes the form of interviews conducted by a professional UX researcher that provides rich data. This data often needs the analysis and interpretation of a UX specialist to uncover the psychological and behaviour insights that are key to making effective changes to your UX designs. 

Quantitative research confirms you have a specific problem.

Qualitative research tells you why you have the problem.

The UX expert tells you what you need to change within your design(s) to resolve the problem. 

Problems UXers have with surveys

A survey conducted with 429 UX professionals by the NNGroup found that many UXers aren’t conducting as many surveys as they’d like. They gave the following reasons:

  • Quantitative research is too expensive
  • Quantitative research is too time-consuming
  • Difficulty recruiting enough participants for large sample sizes
  • Lack of knowledge on the team about how to conduct or analyze quantitative research
  • Lack of knowledge on the team about what quantitative research is, when to use it, or what the methodologies are
  • Lack of understanding of the value of quantitative research
  • Lack of understanding of the value of research in general — not just quantitative research
  • Difficulty interpreting or reporting quantitative research findings

If any of the above resonate with you and your team, then firstly, you’re not alone, and secondly, we would highly recommend getting in touch with us.

We will advise and help wherever you need it. We can also provide a reasonably priced full end to end survey service to take the whole process off your hands.

Panel Recruitment

To recruit users to take part in surveys, you need access to what’s called a panel. Did you know that our sister company, I Need Users, has a huge panel that you can access?

  • Completions from a huge UK wide panel, including Ireland.
  • Quick turnaround. Get hundreds of completions within a matter of days.
  • Niche participants available.
  • Very reasonable pricing.
  • FREE replacements of dropouts.
  • Help linking your survey to our panel (don’t worry, it’s easy!).

I Need Users was created by the founders of Keep It Usable, to provide a higher quality, more reliable participant recruitment service to UX professionals. All of our businesses are focussed on giving you the best possible service.

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How to do UX research in a COVID-19 world (plus FREE handbook)

How to recruit users for UX testing (plus FREE recruitment template)

What is User Testing?

How to recruit users for UX testing (plus FREE recruitment template)

User Recruitment

Step 1: Identify who your users are

The first thing you need to do before even thinking about how to recruit is to identify who your users are. You need to know this so that you can pull together the criteria for the types of people you need to include in your interviews. 

Sources to use:

  • Company personas, either from marketing or your UX team
  • Analytics data
  • Customer survey responses
  • Previous quantitative and qualitative research findings
  • Stakeholder knowledge (but ensure they can produce evidence rather than this being just their opinion of who your users are!)

What if I’m using the research to find out who my users are?

For many people, research forms part of the process of creating and validating customer personas. In this case, it’s ok not to have fully formed fancy personas, but you’ll still need at least some idea of who your customers might be so that you don’t waste time speaking with entirely wrong people. 

Step 2: Document your user criteria

Once you’ve done your fact gathering, you’ll need to pull together your user criteria so that it’s easy for you, your team and your recruiter to understand who you’ll need to take part in your research. Don’t worry about this needing to be an all singing, all dancing pdf document. The main purpose of this document is simply to communicate your user criteria. So, this could just be a very basic one page Word document with bullet points listing out the key demographics and behaviours of your user type(s). For other people, this might be a 10 page visual persona document.
Choose whatever works for you!

Step 3: Find users to take part

So, now that you’ve identified the types of people who you need to include in your research, the next step is to find them. There are a few ways you can do this and we’ll start with the least recommended first.

Using internal employees (least recommended)

Using colleagues and internal employees should be your least used method of recruiting users to take part in your research because it comes with a whole heap of bias! But that’s not to say that it doesn’t have it good points and uses. 

Pros

  • It’s free!
  • It’s quick. In a few hours you can have your feedback.
  • It’s useful when you have a very small thing to test and you just want quick feedback on whether people understand design A or design B better.
  • It can be a useful tool for driving company awareness of what UX testing is, future engagement and buy-in. But be careful that you then don’t get stuck in a cycle of internal testing because stakeholders then don’t understand why you can’t just stick with internal employees.

Cons

  • Bias. This is the big problem with this method. These people work at your company, they’re familiar with the brand, values, they’ve probably used the website/app before, they’re more likely to be similar kinds of people because the company have employed them to fit in with the company culture, etc. Sometimes employees can be more positive in their feedback because they don’t want to say anything negative about their employer or they simply really like the company and that’s why they work there, but sometimes they can be more negative, for example if there is a general negative office culture or if the company has recently announced some bad news. Depending on the company size, they may also be on familiar terms with the researcher and this can influence their responses.
  • Employees may be less engaged in the process. We’ve heard of companies forcing employees to take part in research or giving them career incentives, whereas participation in research should be because the person is genuinely interested in taking part and is therefore more highly engaged in the process.
  • Even if they are actual customers, they’re not truly representative. Let’s imagine you work at a fashion company like Topshop. Many of your employees may well be customers, and you use this fact to justify using them in your research. However, your preference should still be to recruit people external to the company to eliminate bias.

How to recruit

  • Stand up, walk to people’s desks and ask them.
  • Put up posters around coffee areas.
  • Send out an email.
  • Setup a stand in a highly frequented area. You could even do your testing at this stand too and make a day of it. 

Recruiting yourself

Recruiting UX participants yourself

When you work within a company, someone will undoubtedly have a list of customers/contacts that you could use to access potential participants for your studies. 

Pros

  • Costs less.
  • You can recruit customers from existing contact lists or online popups.
  • You have full control over the recruitment and quality of participants.

Cons

  • You’ll likely be limited to current customers and lack contact details for non-customers.
  • You’re likely to face red tape within your company and will have to check with legal who you can contact, what for and how you’ll need to do this. It’s likely that your approach and email will need to be agreed by several departments which can cause delays and frustration. You may need to compromise on your requirements simply to get sign off.
  • Takes up more of your time
  • Recruitment can be a very fiddly process. Users may need to call you at inconvenient times or may want to cancel/rearrange their appointment. You’ll need to have availability to deal with them.
  • You’ll need someone to be available during your research to deal with last minute dropouts and replacements, help users with directions if they get lost, questions about car parks and buses, and all the other weird and wonderful things that crop up during recruitment.
  • Bias. There is a bias if you work for your company. There is a bias if you’re the researcher. When people are recruited by an independent party, they may feel more free to be honest in their opinions.
  • There is a bias in only recruiting customers. Customers who say they want to take part in your research may be more likely to be the more engaged positive customers rather than being representative of the average customer. 

Recruiting externally

Fina a user recruitment agency

Ideally, you will recruit people who are external to your company. They will be an actual customer or they will represent your target customer as closely as possible so that your research results more accurately reflect your audience with greater reliability and therefore the impact of the results will be greater. Good recruitment is money well spent.

Using a recruitment panel (most recommended)

An external user recruitment agency with their own panel can be used to recruit both your customers and your representative customers. Using an agency takes advantage of their vast network and frees you up to concentrate on your research. 

Pros

  • Takes the recruitment off your hands and frees you up to concentrate on your research.
  • Access an existing panel of users who have already shown an interest in taking part in research.
  • Useful for recruiting both general and niche users who are harder to find.
  • Gives you easy access to people who aren’t existing customers.
  • Gives you easy access to your competitor’s customers for competitor research.

Cons

  • Costs more.
  • Depending on the company, it can take up to 4 weeks to recruit. But some companies offer much quicker recruitment (iNeedUsers.com).
  • You are relying on a third and most likely a fourth party to accurately screen and ensure attendance of your users (Did you know that most agencies don’t recruit directly themselves? They use a network of freelancers around the country so they themselves have no involvement in the quality or consistency of your recruitment). When people aren’t accurately screened, you may receive users who don’t accurately fit your criteria, who are late or unprepared, who aren’t chatty, who struggle to verbalise their thoughts and opinions, and who are more likely to not attend and to not let you know. Experiences like this end up costing you more in wasted time and can be embarrassing for you when you have stakeholders observing.

We recommend: iNeedUsers.com

iNeedUsers UX user research participant recruitment specialists
  • 100% user attendance for most projects.
  • Free replacement of cancellations and no-shows.
  • Rigorous screening process ensures high quality and good fit participants.
  • Standard 2 week turnaround with options for faster recruitment.
  • Direct recruitment through own panel.
  • Qualitative and quantitative.
  • Trusted by the world’s top brands.

Download your FREE recruitment template

Together with iNeedUsers, we’ve put together a FREE recruitment template to help you create your requirements when you’re recruiting participants.

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How to do UX research in a COVID-19 world (plus FREE handbook)

Top 10 major risks of poor user recruitment

Top 10 reasons why good user recruitment is crucial to the success of your UX research

How to do UX research in a COVID-19 world (plus FREE handbook)

UX Research in the new normal

As the world begins to come to terms with living alongside COVID-19 for at least the coming future, we take a look at how UX research will need to adapt to continue to get good results whilst keeping everyone safe.

Remote will be the new default

When lockdown began, we hope you were able to continue testing. If you did continue, you no doubt chose to go down the remote testing route as it was by far the safest method for both you and your participants. We expect that remote will continue to be the preferred method whilst the virus is around but that remote moderated will grow in popularity.

In-person research has returned but may not be face-to-face

For many research projects, remote testing won’t answer the key research questions, or it simply won’t be possible due to technical constraints. For example, one of our clients has highly confidential and sensitive gaming hardware that is tricky to setup because it’s still at the prototyping stage, so remote would not be suitable for their needs. 

Now that people are able to return to work and to indoor environments, we have resumed in-person research here at Keep It Usable, in our Home UX Lab. However, it will look a little different and as you also resume your in-person research, there are several changes you’ll need to make and things you’ll need to consider across the whole research process.

We have resumed in-person research here at Keep It Usable

Ensuring and communicating safety

Ensuring a safe return to in-person testing is our priority at Keep It Usable. The health and safety of our clients, researchers, observers, participants, staff and anyone else within our facility is of the utmost importance. It is key not just to provide this safety, but also to communicate it well so that people feel reassured and are are less likely to worry about the environment they will be in.

White Tower Reception
Reception in our building

Participant recruitment and screening

As you may be aware, the specialist user recruitment agency, I Need Users is part of our group of companies. We have been providing recruitment for many years and are very proud of our superb attendance rate (for most projects it’s 100%). But with COVID-19 we’ve had to make a few changes for in-person research: 

  • Our updated screening process now includes additional questions relating to experiencing symptoms of COVID-19, testing positive, contact with others and possible exposure to others who may test positive, and recent travel.
  • As there can be a period of time between being screened and the date of the research, all participants will be re-screened the day before your testing to ensure no new symptoms and changes have occurred.
  • When they arrive at the facility, they will be asked to confirm again.
  • We will also take extra time in the screening process to alleviate any concerns that participants may have about attending the research facility in-person. This will involve explaining the process, environment and setup so they feel safe to attend.

Face masks and social distancing

The official guidance on face masks and social distancing will apply within our facility. As these are changing on a weekly basis at the moment, these will continue to adapt in line with government guidelines. All participants and visitors must wear a mask when arriving and use the hand sanitiser when they enter the building. 

Hand sanitiser is available on arrival
Hand sanitiser on arrival

Research lab changes

We are not currently recommending researchers sit alongside participants because it would go against the current government guidelines and the PPE required may be uncomfortable for the user (and you). It will also effect the audio quality for your observers and your recording.

Instead, we have several alternatives available, where you and the participant can be in different rooms but still be close by in case you need to pop into Home Lab to sort out any technical issues (wearing PPE of course).

Home UX Lab

New individual self-contained booths

An extra option that we now offer is the use of our individual self-contained work booths. These extra special booths contain a chair, desk, internet connection and lighting. They are perfect for individual tests! You may prefer for your participant to be sat in the booth or you might prefer them to be in our homely lab whilst you use the booth. Alternatively, your participant could be in our homely lab whilst you use the large observation room next door. We have many options that are all entirely flexible and we can help to advise on which setup will be best suited to your research needs.

UX Research Booths

Process changes

In light of the new guidelines, our day-to-day processes have changed, including:

  • Participants to be kept separate whilst waiting for research.
  • Seating in the waiting area to be thoroughly cleaned after each use.
  • Schedule extra time between participants to enable cleaning.
  • Sanitisation of room and equipment between each participant.
  • Hands sanitised before handling anything. 
  • Masks to be worn when interacting with visitors.
  • Social distancing to be maintained.
  • Only bottles of water to be made available to participants.
  • Snacks individually wrapped.
  • Anything used in the research should be disposed of if it cannot be sufficiently disinfected (such as post-its).
  • No cash payments to be made to users. 

FREE Handbook

COVID-19 UX Research Handbook

We’ve put together a handbook with all of the information you’ll need in order to carry out UX research in a COVID-19 world.

You might also like:

Home UX Lab – our purpose built homely, cosy and relaxing in-house lab

I Need Users – specialist user recruitment agency

Top 10 reasons why good user recruitment is crucial to the success of your UX research

Good user recruitment is crucial to the success of UX research

Underestimating the importance of good user recruitment is very dangerous and can have huge negative impacts on the whole research process. So, it is worth bearing in mind that investing in good user recruitment is fundamental for the success of your research.

In one of our recent posts (Top 10 major risks of poor user recruitment: Is your recruitment negatively affecting your research?), we talked about the risks of poor user recruitment.

So now you know the risks, let’s look at all the fantastic benefits you’ll get by conducting good user recruitment 🙂

“Good user recruitment is fundamental for the success of your research”

Participants

1 Participants are representative of your target users

This is one of the most important benefits. Good user recruitment assures you that participants reflect the main characteristics and behaviours of your target users. This means that you are able to do research with a smaller group of people but the findings can be applied to a much larger population.

2 Communicative participants

If your user recruitment is thorough, you will be sure that all participants are chatty, communicative and at ease with the researcher. It is very important that only people able to easily express themselves are recruited, in order to gain valuable and useful feedback during the research. You need people ideally who are able to verbalise their thought process and think aloud.

3 Motivated for the right reasons

Good user recruitment ensures that participants are interested in taking part in the testing/research for the sake of the research and not simply the gratuity. It is frustrating when you realise that someone is there just for the money. This person will be purely focussed on getting through your questions and tasks as quickly as possible, they won’t give you useful findings and you may need to totally discount them from your data set.

4 Punctual and reliable participants

There’s nothing worse than a room full of stakeholders all waiting for a late participant to show up. With good quality recruitment, it is possible to decrease the risk of this happening, recruiting only reliable participants that are punctual and will not cancel at the last minute. This allows the researcher to focus on their user testing without having to worry about rushing the sessions to keep in line with the research timetable or having to find a replacement for a user who has failed to attend.

5 Increased research validity

Researching with highly screened participants gives more validity to the whole research process. If your participants have been carefully assessed and fit all the criteria for being suitable candidates, your research feedback will be more valuable and representative of user needs.

The benefits of good UX user recruitment

Using a third party

6 Hiding your recruitment behind an agency has huge advantages!

Using a third party for your recruitment allows you to hide your brand until the day of the session. This has a huge positive impact on your research. Why? If someone knows they’re being recruited by, for example, Topshop, what’s that person going to do before they come to your research? They’re going to go straight onto the Topshop website and familiarise themselves with it before they attend. This can happen with labs too – if we were recruiting for you but participants know they’re going to Topshop’s address for the research, it doesn’t take a genius to work out who’s doing the research and the users are likely to swat up beforehand (even if we tell them not to – it’s like being told not to think of a pink elephant… yes you’re already imagining a pink elephant now aren’t you ;)). Not very useful if you’re after first impressions and natural usage!

7 Reliable service

A good user recruitment agency won’t let you down. You will have the peace of mind that the recruitment will be completed on time and your research will not be negatively affected at the last minute. A good agency should specialise in UX user recruitment and should tell you immediately if they can’t recruit your target audience. The last thing you need is to be let down at the last minute!

8 Quick and flexible recruitment

Researchers are often forced to postpone their research due to the unnecessarily long recruiting times demanded by agencies. This is incredibly inconvenient when you are working in iterative design cycles. Good user recruitment agencies will be able to offer quick and flexible recruitment to fit in with your research schedule.

9 Honesty in the process

Good user recruitment agencies don’t pretend to be able to recruit the sample you need and then pull out at the last minute when they realise they can’t. A professional agency is honest and transparent about it’s capabilities and ability to meet your requirements, and if necessary, it will help you find a third party more suitable for your needs.

10 Good understanding of UX and your needs

In our experience, we have dealt with several recruiting agencies who knew little about UX research. So, they struggled to really understand our needs and consequently, they couldn’t recruit what we were looking for. Good user recruitment requires a full understanding of the UX research process and methods used.

Do you want to benefit from good user recruitment?

We’re bringing to you our new UX user recruitment agency, I Need Users, founded by UX experts, Keep It Usable. We totally understand your user recruitment needs and your research because we do it ourselves on a daily basis. I Need Users also provides quick, flexible and last minute options to suit your iterative methods.

You might also like:

Top 10 major risks of poor user recruitment: Is your recruitment negatively affecting your research?
What is User Testing?

Top 10 major risks of poor user recruitment: Is your recruitment negatively affecting your research?

Recruiting the right participants for a study is a difficult task and an essential component of the research process. It ensures your user research is valid and the end results (your design changes) are effective.

“Poor user recruitment may have major negative impacts on your research”

It’s well worth the extra time, effort and cost to ensure you recruit representative participants who can provide useful qualitative feedback. Recruiting the right participants is the foundation of effective user research, because your research results are only as good as the participants involved.

When the recruitment of participants for your research is poorly carried out, there is a whole host of negative consequences and potentially a dramatic negative impact on your research and validity of the findings.

Top 10 major risks of poor user recruitment

1  No recruitment at all!

When the agency tells you they can recruit your target users, but it turns out they can’t. This is one we’ve personally experienced. We briefed an agency on what we needed and even gave them the full screener to use and they promised they could deliver. At the last minute, they suddenly pulled out as they realised they were unable to recruit any of our target users.

2  No-shows

The worst thing that can happen on the day of the research and whilst you have your stakeholders and your manager in the observation room is that a user doesn’t turn up. This might happen when people are not carefully selected and their reliability has not been assessed during the recruitment process. However, sometimes things do happen that can’t be avoided – One time a user called us at the last minute to say they wouldn’t be able to make it as they’d just crashed their car on the way to see us! Certain target groups are understandably less reliable (mums often have sick children or last minute childcare issues), in which case you might need to consider recruiting a standby user to stay onsite.

3  Late-shows

Late shows put a lot of pressure on the researcher so need to be avoided as much as possible. There may be bad traffic that day, the bus was late, or the user may simply be poor at time keeping. You should always ask people to arrive earlier to account for these little problems.

4  Uncommunicative participants

Part of good recruitment, is assessing the user’s ability to verbally express themselves. A poor recruitment process can lead to the shortlisting of participants who struggle to express themselves and struggle to communicate their opinions to the researcher.

5  Misinterpretation of your needs

Poor user recruitment is often caused by misinterpretation of your needs due to a lack of expertise in UX research by the recruitment agency. Often agencies don’t clearly understand what is involved in doing user testing / UX research and because of this lack of expertise, they struggle to understand exactly what you need and therefore they fail to recruit the right people.

6  Non-representative sample

If the agency doesn’t understand your needs, they won’t be able to craft an accurate screener.  The screener is essential for selecting the right candidates. It may surprise you to hear that many agencies don’t even use a screener, they simply send out a message with your requirements asking for people to let them know if they meet all the criteria. It means it’s a lot cheaper for them to recruit as it takes less time, however, it’s much more likely that users will tell untruths simply to fit the criteria.

7 Brand advocates and bias

Companies who recruit themselves often don’t realise how much they are biasing their own results. A real world example we have just seen, is a retail e-commerce company who are asking for users through their social media channels (along the lines of, ‘love our brand? come in and give your opinion on our website!’). Firstly this type of recruitment attracts people who are already brand advocates and therefore are more likely to give you positive feedback. Yes, that’s nice to hear but not very useful, especially as your aim is to grow your business and attract new customers – what do they think, what will make them switch brands? Also bear in mind that it’s highly likely that users will use your website before they attend the research too as they know they’re going to be using your website. Using a third party keeps this hidden until they attend the session as they won’t know they’ll be using your website until they are at the session and they can’t swot up beforehand!

8  Not enough time to recruit

Working as a UXer means working to tight timescales and an iterative process. It used to drive us crazy that recruitment agencies would need 4 weeks notice to recruit (or they’d turn us away as they were too busy). Fortunately, we have a solution for you, keep reading to find out!

9  Recruiting ‘experts’

Someone slips through who works in web design or who used to work in your sector. They are obsessed with tiny details that ordinary users wouldn’t pick up on and there will be very little of their interview that you can use afterwards.

10  People who just want the money

Their aim is to get through the session as quickly as possible so they can get paid. They don’t interview well as their mind is purely focussed on finishing the tasks quickly as opposed to getting into the mindset. Good recruitment screens out this type of person.

The solution

All of the above can be easily avoided by using good recruitment methods and a thorough user recruitment agency who specialises in UX user recruitment. They are almost impossible to find, and our own bad experiences have led to innovate within the UX industry.

We’re bringing to you our new UX user recruitment agency, I Need Users, founded by UX experts, Keep It Usable. We totally understand your user recruitment needs and your research because we do it ourselves on a daily basis. I Need Users also provides quick, flexible and last minute options to suit your iterative methods.

Need help or advice?

If you’d like to know more about UX participant recruitment and how it can help you, contact our UX experts for free, friendly, no-ties advice.

Other posts you may find interesting:

Top 10 reasons why good user recruitment is crucial to the success of your UX research
12 Reasons to invest in UX
5 User tests every Product Manager should commission

What is User Testing?

User testing, aka usability testing, user research, UX testing… everyone’s talking about it, all the best companies are doing it, but what exactly is user testing? And why are your peers banging on about it so much?

Why is user testing important?

Because it will save you A LOT of money, make your projects more successful and make you look good for all those new customers you’ll convert at the end of it.

Increase your sales

Whether you’re responsible for e-commerce sales, online conversion or sales of a product there’s a common factor for those that go through regular user testing. They’re more successful, they experience higher and faster growth and the business works better as a whole because everyone understands the user.

Save time and money

A common misconception of user testing is that it will lengthen your design and build process, however, there’s no need for this to be the case. It runs in parallel with other activities. The one way to guarantee adding time and having to increase budget and that’s by not including any user testing in your project. Imagine getting to the end, only to realise that you missed out a crucial piece of the user journey and you’re going to have to rework everything.

Fail fast and fail often

If your new project isn’t going to resonate with customers you want to know that as soon as possible so that you can adapt it and re-test it until you get it right. The sooner you get this insight the better! How soon? You should start at the concept stage and you don’t even need any tangible designs to get your first, most important user feedback. Test everything with your target users.

Improve what you’ve got

Whatever stage you’re currently at (wireframes, prototypes, procrastination…) user testing will always be enlightening to improve what you already have. Identify the main issues, the strengths and opportunities for further enhancement.

Consumer insights, intelligence and evidence

You’re building for an end user, a human being so why wouldn’t you actually observe their behaviour, listen to their feedback and question their expectations? The insights you’ll come away with will help you across your whole business and the changes you’ll need to convince your teams to make will be clearly evidenced by the testing. When conducted by experts, user testing is a methodology and a science that produces behavioural and psychological evidence of the changes that are necessary to meet your customers needs.

Mobile shopping ecommerce ux

When it comes to digital experiences, users are used to being able to do things quickly. If a website is difficult to use, people leave. In recent years we’ve seen big change in the customer mindset, they now expect things to be easy to use and they’re more aware of usability than ever before. Once upon a time people would blame themselves but now they are quick to blame a company for a poor experience with their website, app, software or product.

Usability is a necessary condition for survival and doing user testing is the solution to ensure your costumers with a positive and enjoyable user experience, which will in turn create more new and return customers.

What makes this harder for you is that people no longer read instruction guides and they’ll skip through your very helpful user interface overlays. We know, you put them there to be helpful, but we’re sorry to have to tell you that we see users skip these all the time. Then when they need the help they can’t find it!

There are many things to consider. You need to provide users with all information they need and to allow them to find it as quickly as possible. Most of them will not take the time to look through a website that is not usable. For this reason, ensuring your projects include user testing is a clever time and money saving activity your company would choose.

What is user testing?

User testing is an essential part of the UX design process. It typically consists of evaluating a product by researching it with your representative users (who we recruit). A product may be a physical product such as a kettle, a piece of software, an app, a website or other form of digital interface such as those found in retail stores. User testing when done best, takes the form of one-to-one interviews that are conducted face-to-face by a qualified UX researcher. This research method enables deep information to be gained about your users’ patterns of behaviour, preferences and opinions, in order to implement this feedback for a more successful product. Testing early during the design process allows you to prevent future re-design costs and to launch a user-friendly product. Testing doesn’t require a big sample of participants since the aim of the session is to gather qualitative data. Remote user testing tools are also available and are useful for backing up face-to-face with greater numbers, however they should not be used in isolation unless your budget really does constrict you.

Mobile Usability Testing

In the user testing session, a wide range of testing tools can be involved. Each testing session is tailored on your objectives and the best user research technique is chosen according to your needs.

User testing will generally be task oriented. Tasks will be created in advance and the user will be asked to complete them whilst being questioned by a researcher who will analyse and question their behaviour in real-time. A good researcher will pick up on UX issues as and when they happen, and pursue a relevant line of questioning.

A user test may also include activities to inform structure and navigation, such as card sorting. Typical measures of usability may also be included, such as the SUS rating scale – the official measure of user satisfaction. This is a questionnaire that the user completes to give an overall satisfaction score.

After the testing sessions, our expert will analyse the findings thoroughly and they will provide you with a full range of design solutions.

Are you ready to grow?

User testing gives you deep psychological and behavioural insights from users that will improve not just your user interfaces and products, but also your business as a whole. The more you understand your users, the stronger and more successful you’ll become.

If you’re curious about any of the above and how user testing will help you to create a more successful product, contact our user testing experts for free, friendly, no-ties advice. Read about our usability testing service:

Other posts you may find interesting:

5 User tests every Product Manager should commission
What’s the real difference? Face-to-face versus Remote user testing
Top 10 major risks of poor user recruitment: Is your recruitment negatively affecting your research?