2015 is looking to be a really exciting year for innovation. We get excited by new technology and the challenges that brings, especially with regards to designing for challenging smaller screens – how you can engage users and showcase information without sacrificing the experience? Here are some technologies and trends we’d recommend keeping your eye on in 2015.
Wearables are becoming big business and the growing trend will continue to thrive in 2015, particularly in fitness, fashion and health. More affordable wearables are likely to hit the market and will bring wearables to the masses.
A handful of companies such as Google, Samsung and Sony have launched wearables in the form of watches. This year, will see the Apple watch hit the market which will disrupt and put smart watches on the map. This will have huge implications for how we communicate, interact and consume information. The potential is vast, particularly for connectivity and health.
2015 will be the year that healthcare finally wakes up to digital! Wearables that can monitor everything from measuring steps in fitness to improving your hearing. Rings, hearing aids, headphones and much more will hit the market. Could we even see the first digital implant…?! There is already a digital pill.
From controlling lighting and heating, TVs, appliances and even connecting your body. We will use technology to increasingly monitor and intelligently improve our lives. The promise of major connectivity and intelligence is exciting and we expect to see this technology grow rapidly in 2015.
Mobile will be huge in 2015 and will continue to disrupt e-commerce. 8 in 10 smartphone users use their phones at some point during the purchase process and with mobile screens increasing in size, their popularity is projected to grow enormously in 2015, meaning users will consume even more data on mobile. Mobile growth is larger than tablet with 186% average growth in sales via mobile compared to 131% in tablet e-commerce. Read our e-commerce insights for 2015
2015 will be the year that contactless payment methods like NFC (near-field communications) really start to take off. Larger banks are likely to offer NFC payments via smartphone by the end of 2015 with 5% of NFC enabled mobiles being used to make contactless payments.
The future of retail will be a seamless approach to the consumer experience through all available shopping channels, i.e. mobile devices, computers, physical stores, television, radio, mail, etc. Omni-channel retail represents an experiential change for the connected consumer as all touchpoints with a brand become one. Example: Customer browses products online then when they enter a physical store they get these products retargeted to them as ads or offers in-store. Read about how digital tools will change the in-store shopping experience
With the rapidly changing technological landscape and continuing explosion of digital into more and more products, it has never been so important to focus on user needs, psychology and behaviour. Great usability will no longer be a nice-to-have, it will be mandatory in order to create a successful product. There’s never been a more important time to Keep It Usable.