Keep It Usable app featured in the papers

If you were sitting down with your coffee on Saturday morning, reading the papers, you may have spotted Keep It Usable. We were featured in an article about a fantastic health app called Clintouch, which has been developed by Manchester University. We are proud to have worked on the design of the user interfaces for this now award-winning app that has subsequently made an appearance at 10 Downing Street to inform the future of how digital technology can improve the nations health.

Clintouch is one of the first apps being prescribed by doctors to patients to aid early intervention. Currently prescribed to patients with psychosis, the app could ultimately save the NHS millions by enabling earlier treatment before a patient becomes seriously ill.

This groundbreaking app has subsequently gone on to win an innovation award and is currently being trialled in NHS trusts in the UK.

Independent research that we conducted with users of health and wellbeing apps showed that there is a great deal of distrust and disengagement with health apps (caused by the quality of apps in the marketplace at the moment). Users want trustworthy apps that are easy to use and will do what they claim to do. Clintouch is hopefully the first of many apps that bridge the gap between patient and doctor and make a real difference to both the NHS an people’s lives.

There is a great deal of scope for health and wellbeing apps to improve our lives, cut NHS costs and improve the relationships we have with our doctors. However, it is crucial that these apps are designed by professionals in collaboration with health experts so they actually work and have a high level of efficacy, otherwise they just join the thousands of health apps already in the app store that are downloaded and never used.

Infographic: 2015 E-commerce Opportunities

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Source: Statistics from the e-commerce expo October 2014 day 1 and day 2.

88% of mobile shoppers have negative user experiences

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We’ve just read about some interesting research that was conducted in the US by Skava earlier this year that shows that although the number of consumers using smartphones to shop has increased to 71%, the user experience is still far behind consumer expectations and satisfaction is low. 88% of consumers who shop via mobile have had negative experiences.

Mobile shopping user experience issues

  • Navigation (51%)
    People find that websites are more difficult to navigate through their mobile device compared to desktop.
  • Small images (46%)
    Product images are too small for consumers to make a buying decision.
  • Security concerns (41%)
    Concerns regarding security still prevail. This particularly relates payments.
  • Checkout process (26%)
    Checkouts are still not being designed to be easy and simple to complete via mobile. This creates a major barrier to purchase.

Other consumer concerns

  • The costs of data usage.
  • Difficulty adding coupon / discount codes.
  • Mobile website speed.
  • Clicking the wrong buttons (less precision on mobile).

Consumers don’t return after a bad experience

  • 36% would abandon the purchase altogether.
  • 30% would never return to that particular retailer’s mobile website again after a negative experience.
  • 29% of smartphone owners claimed it would be 6 months or more before giving a retailer’s mobile website a second chance.
  • 33% would immediately go to a competitor.
“It isn’t just about putting a mobile website out there – it is about building an experience that is easy for customers to use and takes into consideration the unique attributes of mobile devices. Achieving significant conversion rates on mobile is possible. Amazon, a constant threat to traditional retailers, generated $4bn in sales through mobile last year.” Arish Ali, Skava

Many retailers are still failing to provide a satisfying user experience and are currently losing customers and market share to their competitors who create superior mobile experiences.

Would you like to work with us?

Keep It Usable have many years designing mobile user experience – we’re some of the most experienced mobile ux specialists in the UK. We even worked on James Bond’s mobile phone! If you need any advice with regards to your mobile ux, we’ll happily provide complimentary advice, send us a quick message now.

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If you’re not investing in UX, your competitor will be!

Mobile shopping to soar this christmas

mobile christmas shoppingHow are you planning to do your christmas shopping this year? Online from your favourite comfy chair, nice and toasty by the fire? Will you take to the high streets in search of the perfect gift, taking in the christmas atmosphere with a mulled wine? Or will you combine the two, preferring to find the perfect gift then check on your mobile to see if you can buy it online and save money?

The latter of these options is called ‘showrooming’ and has become more popular in recent years as consumers seek out the best product by reading reviews and the best price for their intended purchase. Research by IAB shows people are also taking photos of products (22% did this) and posting them to social networks.

A whopping 76% of people now use their mobiles whilst shopping. The canny consumer, rather than walking from store to store to find the best price can now quickly use that mini computer in their pocket, to check prices on the whole of the internet. That’s some consumer power!

As retailers prepare for the big christmas spend, expectations by analysts are that mobile shopping (frequently referred to as m-commerce) will become the preferred platform for many consumers, especially with the rise of mobile apps.

Mobile purchases accounted for just over 8% of online purchases in the first three months of the year and this figure is predicted to increase to 20% by christmas. The IMRG Capgemini eRetail Sales Index forecasts that £920 million will be spent via m-commerce, which equates to one fifth of the £4.6 billion total online sales expected.

The big online stores are also expecting to see significant sales growth via mobile. Ebay expects mobile sales to account for 30% of all sales over christmas.

With more consumers turning to mobile shopping, ensuring you offer the best user experience is now more important than ever before. In the busy bustle of christmas, if your mobile visitors can’t find the items they want quickly, if the product details and reviews are too difficult to get to, if the path to purchase doesn’t offer a persuasive, engaging experience, they’ll spend their hard earned money with your competitors instead.

Did you know?

We worked on the design and usability for one of the very first smartphones.

Yes we’ve been working with mobiles for a long time! We’ve worked with most of the major mobile manufacturers and when it comes to mobile you won’t find anyone more experienced than the Keepitusable team. We’re experts when it comes to things like mobile interface design, user research, hardware ergonomics, usability testing, concept research, eye tracking and everything else mobile!

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We really are mobile ux and usability experts. You can trust our high quality work.

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Is your business ready for mobile? (Infographic)

As smartphones (and tablets) swiftly become the norm, the need to ensure your business has a good user experience on these platforms is crucial. Did you know that half of all shoppers own a smartphone? And 38% of them have made purchases on their mobile?

In the next few years the number of smartphones will treble the amount of PCs! The smartphone is the lazy man’s computer. It’s also the computer they have by their side 24 hours a day, so why would they waste time turning on their PC when they can simply pick up their mobile? The answer is your customers won’t.

Having a mobile presence isn’t good enough though. We know from conducting many mobile user tests that mobile users are much more frustrated by a poor experience and badly designed apps. They’re more time stricken, less patient and more easily distracted by what’s around them. That’s why you need to make sure your mobile presence has the best user experience it can possibly have. Usability testing with real users is incredibly important to make sure you’re providing not just a user-friendly experience but one which meets their needs whilst on the move and will keep them coming back for more.

Mobile growth infographic