Samsung, the worlds leading manufacturer of smart TVs, is also leading the way on user experience.
They have simplified the user interface of the internet on their smart TVs in an effort to make them easier to use and more user friendly. Clearly, their overall aim by doing this is to gain more market share and sell more products. Big brands know the way to do this is by creating simple, easy to use, usable products that offer a great user experience.
Functionality that allows two programmes to be watched full-screen at the same time is also impressive. To do this, users wear special glasses with built-in headphones so they only see and hear their selected programme. No more arguments about what to watch on TV!
Users now swipe through five panels which take them between shows being broadcast at that time; on-demand programmes and movies; photos and other content sourced from connectable devices; social networks and Skype; and finally smart TV apps.
The system also uses a facility called S Recommendation to suggest content based on the owner’s past viewing habits which can take account of the way their choices change at different times of the day.
A new T-commerce service will also allow users to identify the clothes stars are wearing and order their own copy of the outfit on selected programmes.
Samsung also showcased smart devices for the kitchen, including a fridge-freezer with a compartment that can be switched between fridge or frozen states, and an oven that can cook two meals at different temperatures.