Free book: Designing for the web (rrp £29)

designing for the web

We’ve  just discovered this incredible free design book. It looks super useful and is full of supporting visuals. This book was previously selling on Amazon for £29.

A Practical Guide to Designing for the Web aims to teach you techniques for designing your website using the principles of graphic design. Featuring five sections, each covering a core aspect of graphic design: Getting Started, Research, Typography, Colour, and Layout. Learn solid graphic design theory that you can simply apply to your designs, making the difference from a good design to a great one.

We’ve not had a chance to read it yet so do get in touch and let us know what it’s like.

Download A Practical Guide to Designing for the Web.

Designing for the web - Free bookDesigning for the web - Free book

A psychologists thoughts on Spritz and the future of digital reading

How do you read these days? Do you read physical or digital books? Have you heard of Spritzing? Here, Lisa Duddington, Digital Psychologist at Keep It Usable, looks at how reading has changed and what the digital future holds.

UX Books“I’m an avid reader, in fact my nickname is ‘the bookinator’. You can normally find me hanging out in the psychology section at Waterstones. For a long time, I just couldn’t see myself ever replacing phsyical books with digital versions. To me, part of the ‘user experience’ is looking through a book case of pretty, colourful covers, picking each one up in turn and leafing through the sheets, breathing in the smell of the paper. Each book is in itself unique, it has character. However, this all changed when I jumped onboard the Kindle revolution. I can now carry hundreds of books with me in my handbag and that’s pretty amazing! However, there’s a new player about to come onto the market called Spritz that will radically change how we all read and could see an end to current eReaders.”

What is Spritz?

Spritz uses a very small interface to present just one word at a time. One letter in each word is coloured red and this is representative of the ORP (Optimal Recognition Point). It’s basically the point within the word that you’re most likely to recognise and therefore read the word optimally.

Have a go for yourself. Focus on the red letter and try to relax, using your peripheral vision to read each word. If you feel like you can go faster, try adjusting the wpm.

spritz 250wpm
spritz 500wpm

How does it work?

With Spritz, your eyes focus in one position, as opposed to having to move to read the rest next words. This is where Spritz makes a huge difference to the speed at which you read. 80% of your reading time is actually spent moving your eyes from one word to the next. Without this movement, you can achieve hugely increased WPM (word per minute) reading times.

80% of your reading time is actually spent moving your eyes.

Although this sounds incredible and I’m sure you’re already thinking about how many books and emails you could now get through in a day, what is questionable is the ability of the brain to process and store this information as deeply.

Information processing

How many times have you had to read and re-read a paragraph of text because you were distracted or you simply needed further understanding? Do you ever pause when reading a book to reflect on what you’ve just read? Does you’re reading slow down and speed up in reaction to the content? All of these things show the limits of Spritzing.

The appeal of Spritzing for many will be in reading easy to digest fiction books. However, non-fiction books are less suited. Our pace of reading is naturally slower when we’re learning, digesting and questioning, making sense of and understanding anything new. We’re also more likely to re-read paragraphs so Spritz wouldn’t really be suitable.

CEO of Spritz, Frank Walden says “If you’re reading Shakespeare, you’re not going to want to do it with Spritz, but with a romance novel, for example, people skim like crazy anyway. They just rip through a book, reading for plot. Are they savoring every word? Probably not.”

Spritz Mobile

Less emotion

One of the downsides of Spritzing is a lack of emotion in the words due to the speed. When we read we naturally tend to subvocalise (we hear the characters voice in our heads). However, when we read at speed we lose the ability to subvocalise, giving less emotion to the words.

More concentration, less control

As Spritz requires the user to look in one place and the words flash quickly, it can feel like it requires increased concentration and focus. There’s a feeling of ‘I can’t look away or I’ll miss a word’. With the constant movement we wonder if there will be any physical side effects, such as motion sickness. Will there be a tendency for users to blink less?

What’s unanswered right now is how the user controls the Spritz. If you’re interrupted, how do you get back to where you were? Whereas in a book you may recall you were about halfway down the page and relocate your position fairly quickly, with Spritz’s one word at a time presentation, this may be time consuming and difficult.

The future of digital

How would you like to read 50 emails in 7 minutes?

This will have some really interesting effects on future digital devices and interfaces. It adds a whole new world of possibility for showing lots of information, quickly, on very small screens. We’re now going through a phase of larger screens but Spritzing could change all of this. Imagine being able to read a whole novel on a bracelet, or check your emails on your ring. It could also be the perfect pairing for Google Glass. Imagine Spritzing within adverts – marketers would be able to show a lot more information within a much smaller space and people would in theory read more of it in a single glance.

Smart watches have struggled to gain mainstream popularity. They’re bulky and don’t really offer anything over and above the smartphone. The small screen poses difficult interaction with the interface, and makes reading things like emails a rather more painful process. Spritz could well be the trigger the smart watch needs to gain mass market popularity.

Spritz on Smartwatch

The possibilities of how this could effect future technology are really exciting! Let’s Spritz!

New UX Book featuring Keep It Usable

There’s a new UX book on the scene and guess what, it features us!

We’ve been getting a bit of a name for ourselves within the UX scene based on the quality of our work and our passion for all things UX. So when Peter Beare and Gavin Allanwood gained approval to create a new UX book they invited us to take part. The book covers an overview of the whole User Experience process, from research with users (our section – chapter 2) through to design and build.

It’s a book that you can easily dip in and out of and is particularly beneficial to those new to UX who need a higher level understanding of the process, tools and techniques that are used to create a good user experience.

User Experience Design: Creating designs that users really love is now available on Amazon for just under £20 – well worth it.

User experience design book - Creating designs users really love By Gavin Allanwood and Peter Beare
“By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it s passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed.

User Experience Design shows how researching and understanding users expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love.

With practical projects to get you started, and stunning examples from some of today s most innovative studios, this is an essential introduction to modern UXD.”
UX-User-Profiling-Chapter
We particularly like the layout and style of the book as there is an emphasis on imagery and real world case studies that makes the content really easy to consume and particularly engaging.

Below, you’ll see our user experience machine poster. If you’d like an electronic copy of this, you’re more than welcome to download a copy. We also have a few printed copies – if you’d like one just get in touch.

User Experience Machine

Look out for our next book!

We’ve also been invited to appear in another ux book out later this year, so keep your eyes peeled for that one, which will have a more academic slant.

25% of shoppers plan to spend more this Christmas

Following our recent article The biggest mobile Christmas yet! Are you ready? new research with shoppers shows that 37% of shoppers expect to do more online shopping this Christmas than they did last year and 25% expect to spend more this Christmas, compared to 2012. We expect this in part to be due to a rise in consumer confidence over recent months.

Food retailers aren’t set to have as large an increase in online shopping as when it comes to the big Christmas food shop, 71% of shoppers say they’ll visit a physical store to carry out the task. Only 14% say they will do their Christmas food shop online.

Younger shoppers are the most willing to spend this Christmas with 45% of 18-24 year olds and 31% of 25-31 year olds planning to spend more this year.Don’t get too excited for 2014 just yet…

“While we expect a better Christmas for retailers this year, it would be  premature to pop the Champagne corks.  Granted, consumer confidence has increased substantially during the past 6 months, but we anticipate that for many a reality check will set in once credit card bills start to land on shoppers’ door mats in January.”

This research was conducted in the form of a survey to 1,000 respondents by Savvy Marketing. As such, qualitative data in the form of reasons for the above statistics are missing. If you have any thoughts or explanations for the above, tweet us @keepitusable and we’ll retweet your opinions.

88% of mobile shoppers have negative user experiences

Keep-It-Usable-Mobile-Shopping-UX

We’ve just read about some interesting research that was conducted in the US by Skava earlier this year that shows that although the number of consumers using smartphones to shop has increased to 71%, the user experience is still far behind consumer expectations and satisfaction is low. 88% of consumers who shop via mobile have had negative experiences.

Mobile shopping user experience issues

  • Navigation (51%)
    People find that websites are more difficult to navigate through their mobile device compared to desktop.
  • Small images (46%)
    Product images are too small for consumers to make a buying decision.
  • Security concerns (41%)
    Concerns regarding security still prevail. This particularly relates payments.
  • Checkout process (26%)
    Checkouts are still not being designed to be easy and simple to complete via mobile. This creates a major barrier to purchase.

Other consumer concerns

  • The costs of data usage.
  • Difficulty adding coupon / discount codes.
  • Mobile website speed.
  • Clicking the wrong buttons (less precision on mobile).

Consumers don’t return after a bad experience

  • 36% would abandon the purchase altogether.
  • 30% would never return to that particular retailer’s mobile website again after a negative experience.
  • 29% of smartphone owners claimed it would be 6 months or more before giving a retailer’s mobile website a second chance.
  • 33% would immediately go to a competitor.
“It isn’t just about putting a mobile website out there – it is about building an experience that is easy for customers to use and takes into consideration the unique attributes of mobile devices. Achieving significant conversion rates on mobile is possible. Amazon, a constant threat to traditional retailers, generated $4bn in sales through mobile last year.” Arish Ali, Skava

Many retailers are still failing to provide a satisfying user experience and are currently losing customers and market share to their competitors who create superior mobile experiences.

Would you like to work with us?

Keep It Usable have many years designing mobile user experience – we’re some of the most experienced mobile ux specialists in the UK. We even worked on James Bond’s mobile phone! If you need any advice with regards to your mobile ux, we’ll happily provide complimentary advice, send us a quick message now.

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If you’re not investing in UX, your competitor will be!

The biggest mobile Christmas yet! Are you ready?

This year, mobile Christmas shopping is really going to soar like never before!
This is the year mobile will begin it’s journey overtaking desktop for Christmas shopping.
Are you ready?

Last year, there was an overall 17.8% increase in online sales, much of which was due to  increased usage of smartphones and tablets and higher trust in shopping via these devices. This year, mobile shopping is set to dramatically rise. Adobe have predicted mobile shopping will grow by a whopping 97% compared with last Christmas and they anticipate tablet growth of 60%.

However, people are still quite split in their opinion of online shopping:

“I’d actually rather go and touch it and see it, to be honest, rather than go online”
“Convenience… and it’s easier to compare prices. If it’s something expensive I’d go and look at it at the shop first and then buy it online at the best price.”

Mega Monday (or Cyber Monday)

The first Monday in December (Dec 2nd this year) comes shortly after payday (last friday in Nov, also known as Black Friday) and is consistently the busiest day for online retailers. Having browsed retailers online over the weekend and shortlisted their favourite items to buy, shoppers log on typically after dark on Monday. The busiest time being between 8pm and 9pm.

Interestingly, the term ‘Cyber Monday’ was originally created by marketing companies to persuade people to shop online and it appears to have worked incredibly successfully!

Last year £320m of sales were made on Visa’s credit and debit cards, with that number set to significantly rise this year. It’s been dubbed Mega Monday by Visa, which says people across the UK will use its credit cards to spend £222,222 in 4,722 transactions every 60 seconds – an increase of 20% on last year.

According to Barclays bank, nearly two thirds of high street retailers surveyed expect website traffic to increase by 11 per cent on 2 December.

On Mega Monday last year, online retail spending increased 18.9% compared to the same day the year before. Online is spreading across smartphones and tablets, with an ever-greater share of online sales. The last Mega Monday saw Mobile representing 21.5% of online site traffic – up a staggering 79% on the year before.

December’s Twin Peaks

Did you know there are two peak days in December for mobile click throughs? The first is Mobile Sunday, this is the second Sunday of December. The second is Christmas Day, especially in the morning. These are two days you need to be prepared and planning for.

Stuart McMillan, head of e-commerce at Schuh, predicts the busiest mobile shopping day will happen slightly after this, on the 16th December.

ecommerce_peak_shopping_days

Source: Econsultancy

Stuart says “It’s likely to be mobile-tastic this Christmas. I predict that we’ll have 33% of traffic coming from mobile devices, 22% from tablets and 45% from desktops by mid-December.
Now’s not the time to make big changes to your sites, but there is still opportunity to do some MVT for copy optimisation. There are probably still things that could be done on mobile site speed which are quick wins.”

Mobile WILL overtake desktop

John Lewis predict that mobile traffic will overtake desktop this Christmas.
“Mobile is set to be the shining star of Christmas 2013. Shopping is becoming much more of a social experience with people browsing, purchasing and sharing ideas with others using their mobile phones and tablets. We expect this to increase dramatically during the festive period as customers shop on the go and we anticipate that Christmas Day will be the tipping point for mobile.”
Interestingly, John Lewis have traditionally seen customers sticking to smaller transactions via mobile, however, they say this has been rising.

What should you do right now?

Tips from Keep It Usable:

  • If you don’t have a mobile site, optimise what you have. Do a usability test – firstly your current site may not be as bad as you think! The test will highlight the most crucial areas to make mobile friendly. Make sure your hit areas are big enough and that forms are usable. You may also want to implement a save or share link so the transaction can be completed on desktop later.
  • Plan for cross-platform shopping. Even if customers don’t transact on mobile, they are using mobile throughout the discovery and browsing phases. Ensure consistency across devices so that users can easily find what they were looking at on other devices.
  • Focus on persuasion. Could your copy or design be more actively engaging and persuasive? Sometimes simple design changes can have a big impact and an outside set of eyes can really help. An expert review of your site from an outsider is quick and inexpensive.
  • Focus on search results. At Christmas and on mobile, people are both stressed and short of time so they want accurate results when searching. Make sure you provide filters so users can narrow down large search results, different viewing options to cater for different preferences, reviews should be clear and easy to find otherwise you risk losing customers to other sites (that they will visit to read the reviews), make sure you’re showing the most relevant information in search results and of course clear calls-to-action are essential.
  • Start preparing for next year. While it may be too late to turn your business around this Christmas, you can prepare for next year; 2014 is set to see continued growth in online, as well as a proliferation of mobile commerce.

Tips from Econsultacy:

Econsultancy recently published a great article with tips on what you should do right now to prepare for the Christmas period. We highly recommend you read the article.

Here are some of our favourite tips:

  • Extend your returns policy and make it obvious.
  • Incentivise repeat customers in the build-up to Christmas.
  • Obvious telephone numbers and email addresses.
  • Ensure that the checkout is as easy to use as possible (Usability test and implement the quick wins).
  • Make your last delivery dates obvious and consider using a countdown to give people a sense of urgency.
If you enjoyed this article, please share it. Thank you, have a lovely Christmas.

Manchester City Council named Best Government Website

Manchester City Council wins Prestigious Lovie Award for Best Government Site following research by Keep It Usable

AWARD WINNER! Named the best government site at the prestigious People’s Lovie Awards!

Manchester City Council’s website came top of a public vote as the best website in the government category, and judges also bestowed the website a silver award and shortlisted it in the ‘best home page’ category from a list of more than 1,500 entries from 20 European countries.

With the help of Keep It Usable, we’re proud to announce that Manchester City Council have won their first award for their innovative user-centric website.

‘Unsurpassed in its design and functionality, our new look site has become the benchmark of local government websites, making ease of use the main priority for our users in an era when the internet is  gearing increasingly towards tablets and smart phones.’

Following a review of how people asked for services, reported problems and paid bills, the site was redesigned to be wholly customer-centric. In particular, ensuring the top things people want to do are as easy and simple as they can possibly be.
Manchester City Council stated:

“The website was tested thoroughly by Manchester-based company, Keep It Usable. They asked ordinary local people from a range of backgrounds and ages to perform various tasks on different devices to see how easily they could do things.

The site was also tested by accessibility-experts and organisations representing blind or partially-sighted people to make sure it is useable by everyone.

Cllr Nigel Murphy, Manchester City Council’s Executive Member for Environment, said: “This is a fantastic achievement that gives testimony to the quality and success of the new website. That it has been judged by industry experts as one of Europe’s top government sites, while also being voted for by users of the website, is a huge accolade.

“Unsurpassed in its design and functionality, our new look site has become the benchmark of local government websites – making ease of use the main priority for our users in an era when the internet is gearing increasingly towards tablets and smart phones.”

Nik Roope, Executive Chair of IADAS, said: “The re-designed Manchester City Council website has excelled in its category, showing fantastic prowess in digital innovation and creativity. This award is a testament to the skill, ingenuity, and vision of its creators.”

Read the phenomenal user feedback the site received upon launch >>>

Lisa’s BBC Radio Appearance

bbc radio manchester

If you were up early this morning and listening to BBC Radio Manchester, you’ll have heard Lisa Duddington of Keep It Usable chatting with Allan Beswick.

Lisa was invited to appear on Allan’s show following her recent success at being shortlisted for 2 women in business awards, the award ceremony of which will be held next week.

The topic of focus for the interview was today’s news as well of course as some discussion of usability, research, tech and women in business.

Allan told Lisa of his own frustrations with websites:
“If I had control of the world… I would require all websites to operate the same way, because when you’re looking for something, looking for a product or a service or whatever, you go to one website, you’ve got to spend ten minutes, quarter of an hour trying to navigate it, you go to another one – it’s entirely different! What’s the point of that?…So many of them are counterintuitive”.
Lisa and Allan also discussed the importance of research, prototyping and usability in a world where you don’t get second chances with customers:
“Lisa: A lot of companies underestimate the amount of research and testing and prototyping that you need to do on anything, be it a hard product or a website or an iPhone app. You really do just need to spend quite a bit of time testing it and researching it with real people, people like yourself, to make sure that it is easy to use and it is going to be a success and that it does meet people’s needs and their wants… What we would do is we would go in and do the research for them so as opposed to just launching something and hoping people like it. We would do research beforehand to make sure that they do like it before you spend all that money on launching a product.

Allan: Because a customer driven away is a customer that never comes back…

Lisa: Exactly! And not only do they not come back but they tell thousands of people on social media not to come back.”
If you missed the show, you can still listen to Allan and Lisa on BBC Radio Manchester’s Allan Beswick show. Just fast forward to 44:30 and 1:17:35 to hear Lisa’s parts.

World Mental Health Day 2013

World Mental Health Day

Today is world mental health day and it is a crucial day to raise awareness of mental health and wellbeing issues that can effect anyone at anytime.

We’ve been heavily involved in mental health for the last few years. It’s an area where having a good, simple user experience designed by specialist ux psychology designers is absolutely crucial. When someone is distressed, frustrated, stressed, angry, confused, the last thing they need is an interface that worsens their current mental state.

Qwell

Qwell Counselling - Mental health software application for adults

Qwell is a software application that we designed for Xenzone. The engaging user centred has ease of use at the forefront.
Aimed at adults, Qwell provides a safe, reassuring online therapy environment run by fully trained counsellors.

Read the Qwell Case Study >

Kooth

Following a successful launch of Qwell, we were invited to redesign the hugely successful Kooth. Kooth is an award winning online counselling platform for young people. It is commissioned throughout the UK and has helped tens of thousands of young people.

At the start of the project, we held workshops and focus groups with young people in schools and it was clear that the design of Kooth wasn’t engaging with the target audience. They knew what they liked, what they needed, what was cool and so with their input we designed a much more youthful, fun, simple, engaging platform that met with both their requirements and the clients.

Excitedly, our redesign of Kooth will be launched later this month. We can’t wait to show it to you and tell you all about it, so be sure to check back soon!

Guest Interview: On The Beach Head of Design

Keep It Usable On The Beach interview
This months Keep It Usable guest interview is with our friend Fritz Von Runte.
Fritz is the Head of design for our client On The Beach and we had the great pleasure of working with the team on a recent project.
Fritz Von Runte“I would go to the lab with Keep It Usable in the morning, and in the afternoon I’d be writing tickets to change things – in the best Agile practice.”

Could you tell our readers a bit about your background and your role at On The Beach?

I started my career in Art Direction almost 20 years ago, working for the advertising industry. I was always interested in “New Media” and eventually I decided to shift my career, to focus on web. Then, 7 years ago I made my masters in User Interface Design and specialised in UX.
At On The Beach I wear a couple of hats. I’m the head of a design team of four professionals. We try to maintain a certain design language throughout the company, with consistence and on brand. It’s a tough job because it’s a big company, with many colleagues, many requests, and many design problems, all in need of our solutions. Plus, it’s one of the most successful online travel agencies in the UK market. It’s a massive responsibility. I am also responsible for designing the experiences our users will have, not only in the web but also offline, via our flight and hotel vouchers, and customer documentation, for example.

What does your typical day involve?

I have a very busy schedule, but there’s a certain framework that I try my best to fit it. We’re Agile, so every morning we have the Design stand-up where we communicate what every member of the team is doing at the moment and discuss the flow of tickets. We also have Agile stand-ups for all other projects, most of these involving the Design Shop (as we call our team), so one of us must be there to update the other teams. I try to schedule all my meetings in the morning so I can use the afternoon for research and design.

How important is UX at On The Beach and why is it valued?

On The Beach has been around for almost 8 years and it grew very rapidly. A couple of years ago they began to understand the need to pay more attention to the experiences and the usability. I was brought on board as the first designer focusing on the UX, we had a good six months changing the culture to accept and understand a bit more about this need. But, to be honest, this change was painless and smooth, as the directors were (and are) open to new solutions that could improve the website and our client’s experience. We have a lot of room to develop, to research, and to propose new ideas. It’s a wonderful place to work and it’s a thrill to be doing UX design at this moment in time at a company like On The Beach.

You work to an agile development process. Why and how does UX fit into this process?

I guess that is the biggest challenge. Agile is awesome but historically it tends to treat design and the experience as something frivolous or secondary. One of my goals is to raise awareness of how better it is to deal with usage challenges from the start instead of doing it rapidly and then having to re-do it. On the otherhand, when we are testing and prototyping, we use Agile principles and it works really well to prove (or disprove) assumptions from a very early stage, without having to spend much time in development for example.

What tools do you work with?

Primarily with paper and pencil – it’s how everything starts!. Then I move to a PC. I find it easier to talk to the network and to other technologies with a PC. But, we have all sorts of platforms in our team; Windows, iOS, Ubuntu, Android…
When it comes to software I use many different ones. The whole Adobe suite of course – and I mean the whole suite! I’ve used Visio in the distant past, then I moved to Axure and Balsamiq, but because of the dynamics here at On The Beach I now mainly use Illustrator for my low-fi wireframes as I’ve accumulated an extensive library of symbols and actions… :) Plus a lot of on-the-fly coding on the console and notepad, and also other online tools like UXPin, Litmus, JSFiddle, etc.

Mobile app vs responsive web design vs mobile web – what are your thoughts at On The Beach?

Responsive is a terminology that I don’t really subscribe to. There are two ways to see this issue. Firstly, like we all used to test our websites, years ago on different browsers and systems, and get charts of usage of monitor sizes and resolutions, we now should make sure this product performs well in all possible environments – the mobile, the tablet, the internet tv, the laptop, etc, in all browsers and all systems. Nothing has changed – the game is just a bit harder now.

Secondly, different products have different needs and different platforms have different needs. The very first version of Tetris I’ve ever played was called Nyet. Tetris is a classic game that existed in any possible platform, even portable ones like Gameboy. Have you tried to play Tetris on the mobile? It changed the whole dynamic and usability of the game. So having a webapp whose functionality is the same on different platforms, but with some adjustments to the grid depending on the screen size, is not something I take for granted.

I always challenge the concept of mobile apps, for different reasons. I don’t think it’s always the best way to serve your product to a client. I have a parallel career as a DJ and record producer, and the music market is flooded with Mobile Apps. I don’t see it as a great tool to serve content. I see it mainly as a badge on your mobile screen, saying to the world and yourself that you’re are a big fan of artist or band xyz. I think mobile apps – the ones you download, and that updates itself when you’re connected to the wifi – are more interesting when your product is a tool and that you think the user will use it enough times to justify its download and space on screen and internal memory.

With On The Beach there are two main factors that made us not to choose this route. Firstly we are so dynamic when it comes to software development, making at least two deploys per week, that an app from us would be constantly updating, and that wouldn’t be the best experience for the user – think Acrobat Reader, when was the last time it didn’t tell you it needs updating? :) The second reason is accessibility. Although we have a significant number of customers choosing us as their online travel agent more than once a year, plus all the people that come back from their holidays and come to us to book their next ones – and that would justify an On The Beach app as a tool – we wanted to use our efforts and energy on something that would serve everybody. For example, users coming from Google or Bing, a link on Facebook, a suggestion of a friend or a specialist site like Trip Advisor (that sends us hundreds of users every day). Instead, we made an entirely new website, just for the mobile, that you don’t need to download or upkeep. It’s there for anyone with a connection and it works really well.

On The Beach Tablet and Mobile websites

Describe an example of the work involved from design through to implementation?

I think the design process is the same on every branch of design. From designing a chair to a party flyer, from a shopping cart experience to a car. We have an idea, then some high level analysis, then research, concept, testing and finally wireframing. Then back to the research.

How important is research to OTB?  How did the Keep It Usable research feed into the agile development process and how did the feedback help to shape the software?

Research is fundamental to my work and to the company. We are constantly analysing data and testing the best way to do everything. When it comes to our mobile website we did extensive research, and Keep It Usable was a major part of it. We had instant feedback on certain features that are paramount to the mobile experience. I would go to the lab with Keep It Usable in the morning, and in the afternoon I’d be writing tickets to change things – in the best Agile practice.

What are your favourite UX-related resources?

I have way too many bookmarks, rss and twitter feeds, but I think the benefits from other people or companies experiences come from knowing the whole case. This is why I love to go to meetings and talks, I’m very active at #NUX, and I try to go to all UX conventions I can. It’s a good way to get to know people in the industry, but mainly I do it to hear the cases straight from the horses mouth. A button being small or big, positioned left or right, its colours… it doesn’t mean anything without data, without knowing the purposes and goals that were briefed.

Fritz on Twitter: @fritzvonrunte

Would you like to work with us?

Keep It Usable help many different kinds of companies to understand their users. We conduct research with real people and design interfaces using an evidence-based approach; every element has reasoning.

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If you’re not investing in UX, your competitor will be!