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Free eBook: Your guide to kick-ass conversion

Sign up to our newsletter (on our home page) and we’ll send you each chapter so you don’t miss out on your free amazing kick-ass conversion handbook. First chapter: Who the f*** are you? will be sent to our mailing list on 1st March

Have you spent money on marketing to drive more traffic to your website? Have you used Google’s paid search or Facebook advertising? Well, did you know that spending money to get more people to your site is money down the drain if they’re not converting into sales? Most companies concentrate solely on increasing the numbers of visitors to their site in the hope that this will lead to more sales, when in fact, they would be much better focussing on converting their current traffic. For a minimal cost, it is a much longer term solution that results in actually costing your business much less than constantly paying out for lower converting traffic.

Here’s an example of your users’ behaviour:

  1. User is looking at a page of Google search results.
  2. They click on your paid link.
  3. They arrive at your landing page.
  4. At this point many factors influence whether they stay and progress further into your site or bounce back to the list of results.

Money spent on marketing is wasted with low converting landing pages

If you’ve spent money getting traffic to your site, the last thing you want is for the landing page to be a barrier to the user progressing further. This is why analysing and understanding the user’s behaviour and designing your pages with this at the forefront of your considerations is vital to keeping traffic on your site, increasing conversions and increasing sales.

Your primary focus should be ensuring the following pages are as effective as they possibly can be:

  • Landing pages
  • Top use cases
  • Contact
  • Basket
  • Checkout
  • Registration (if you require this)

Over the coming months we’ll be releasing a series of pdfs, each is a chapter in our unmissable kick-ass conversion handbook, written by our experts to increase your website conversion for free! Together, all the chapters form the best conversion eBook around so make sure you don’t miss out by signing up to our newsletter right now.

Sign up to our newsletter (on our home page) and we’ll send you each chapter as soon as it’s released so you don’t miss out on your free amazing kick-ass conversion handbook. First chapter: Who the f*** are you? will be sent to our mailing list on 1st March

If you think your website could benefit from increased conversion, get in touch with us as we can help.

An inspiring Saturday at the first ever TEDx Salford!

This weekend saw the first ever TEDx event held in Salford and we were fortunate enough to get our hands on the last tickets. Having never been to a TEDx event before we weren’t sure what to expect but it turned out to be a day full of inspiring and uplifting talks on a whole range of topics by incredibly knowledgeable speakers. From rock stars and explorers to futurologists, CERN scientists and even an astronaut, the event really did have a wide variety of interesting speakers!

tedx salford

The first talk by Amnesty International’s Irene Khan was the hardest hitting. She spoke about human rights in other countries, in particular, women’s rights (or rather the lack of). It was eye opening and a stark reminder of how lucky we are. It was also uplifting to hear of how Irene’s work is making a positive change to many women’s lives.

The next two talks were both by explorers. Edward Stafford was the first person to walk the entire length of the Amazon river, you may have seen the TV documentary of his journey ‘Walking the Amazon’. His talk was incredibly engaging and entertaining. Unlike Ed who employs locals along his journey to accompany him which helps his safety, the following speaker, Benedict Allen, conducts all his explorations alone. Placing his trust in tribes he meets has both been a life saver and nearly resulted in his death on several occasions.

The futurist Anne Lise Kjaer (shown in the photo below) enlightened us into how the world will be more women-dominated in the future and how we will change from the current ‘me’ economy to a ‘we’ economy. The date on her slides showed 2020+ but we believe it will take much longer than this. Anne described an exciting prototype mirror being built right now that will enable self-diagnosis of things like skin, weight, dental and medical problems! As specialists in touchscreen interface design, we’re really excited about new technology developments such as this. These are the kinds of products we adore designing and usability testing – touchscreens will rule the future! In the meantime we hope the self diagnosis mirror doesn’t take too long to reach the market as we reeeeaaaally want one!

Anne Lise Kjaer

Trevor Cox is a sound scientist. His aim was to make us more aware of sounds in our everyday lives. Often sounds aren’t something we pay much attention to, but he played audio of a clap being made in different environments and there was a huge difference between the sounds with some not resembling a clap sound at all. We never realised there was such a large impact from the environment on the sound we actually hear.

Two musicians spoke at the event. Tom Hingley from Inspiral carpets (who’s roadie used to be Noel Gallagher!) talked about copyright in the music industry and John Robb (pictured below) who used to be in the punk band Goldblade captured us all with his very honest talk. He had no slides and no notes yet his relaxed style and his stories of the rock and roll days had everyone rooted to their seats and talking about it over lunch!

john robb

A couple of scientists from CERN explained their research on neutrinos. Neutrinos are the smallest particles to exist, they travel faster than the speed of the light, we have them inside every one of us and they can penetrate a block of lead 1 light year thick! Wow!

ronald garanHave you ever met an astronaut?

Well we are excited that we now have! Possibly the highlight of the event was Ronald Garan, a NASA astronaut all the way from Texas. He shared with us beautiful videos taken from space and tales from his journeys into space.

Other speakers at the event included Julie Summers (author and broadcaster) and Heather Witney (plant biologist) – did you know there is a plant that mimics rotting meat through it’s appearance and smell? it really is incredible how clever plants can be. We had to leave before the last few speakers came on but we managed to catch Dawn Gibbins (MBE and founder of Flowcrete) talk live online which made us wish we could have stayed! She had so much energy and passion and at the age of 50 is a true inspiration to women young and old. She had a great attitude to business.

Overall the day was full of enthusiasm, positive energy and the next day I awoke full of inspiration with lots of new ideas for Keepitusable. Keep an eye out for TEDx events near you. They are awesome!

20 FREE eBooks you need to design an outstanding user experience / ux

1 Mental Models in Human-Computer Interaction: Research Issues About What the User of Software Knows by John M. Carroll and Judith Reitman Olson

2 HCI Models, Theories and Frameworks: Toward a Multi-disciplinary Science by John M. Carroll

3 Search User Interfaces by Marti A. Hearst

4 Designing Interfaces by Jenifer Tidwell (patterns only)

5 Designing Mobile Interfaces by Steven Hoober and Eric Berkman

6 Web Style Guide by Patrick J. Lynch and Sarah Horton

7 Just Ask: Integrating Accessibility Throughout Design by Shawn Henry

8 Building accessible websites by Joe Clark

9 The Fable of the User-Centered Designer by David Travis

10 Converting The Believers by usereffect

11 Elements of psychology by Henry N. Day.

12 Learning, Remembering, Believing: Enhancing Human Performance by Daniel Druckman and Robert A. Bjork

13 Psychology and Industrial Efficiency by Hugo Münsterberg

14 Getting Real by 37 Signals

15 Time Management for Creative People by Mark McGuinness

16 Designing for the web by Five Simple Steps

17 Taking your talent to the web by Jeffrey Zeldman

18 CSS Cookbook

19 Knock Knock by Seth Godin

20 Head First HTML with CSS & XHTML by Elisabeth Freeman, Eric Freeman

 

Keeping it christmassy!

To celebrate christmas in style, why don’t you download your unique christmas wallpaper for your desktop, mobile or iPad right now! Designed by us just for you.

Wishing you a very happy christmas and a brilliant 2012 from everyone here at keepitusable :) christmas wallpapermobile christmas wallpaper

Increase conversion, not traffic

Spending money trying to get more people to your site is money down the drain if they’re not converting into sales. Many companies concentrate solely on increasing the numbers of visitors to their site, when in fact, usability testing and then fixing their current issues would have a much bigger increase on conversion at minimal cost to the company.
Here’s an example of your users’ behaviour:
1. User is looking at a page of Google search results.
2. They click on your paid link.
3. They go to your landing page.
4. At this point many factors influence whether they stay or bounce back to the list of results. user’s won’t stay around – you have only a few seconds to influence them.

Money spent on marketing is wasted with bad landing pages

If you’ve spent money getting traffic to your site, the last thing you want is for the landing page to stop the user progressing further into the site. This is why analysing and understanding the user’s behaviour and designing your pages with this at the forefront of your considerations is vital to keeping traffic on your site, increasing conversions and increasing sales.
Your primary focus should be ensuring the following pages are as effective as they possibly can be:
  • Landing pages
  • Basket
  • Checkout
  • Registration (if you require this)
Over the next few weeks we’ll be writing several articles, each with an expert tip from us to increase your website conversion. sign up to our newsletter (in the footer below) if you want to be the first to read them!
If you think your website could benefit from increased conversion, get in touch with us as we can help.

Why the girl fell into the fountain


One of the most viewed videos on youtube recently has been of a girl who whilst walking down the shopping mall, becomes so engrossed in using her mobile phone that she doesn’t notice the mall’s water feature in front of her and trips right into it! So far it’s received nearly two million views. Why is it so popular? Because we’ve all walked down the street whilst texting, not looking where we’re going and we all know that could have been us! However it does bring to our attention how the environment effects the user and how we should design products with the users’ context very much in our thoughts.
Mobile hardware
It used to be easy to multitask with your phone didn’t it?… to ‘text and walk’. Hardware keys were prolific and big…you could feel the tactile separation between each key. It was almost like touch typing on a computer keyboard – you knew what each button was for and you could find each button by touch alone. You could then press the button easily, receiving a positive, satisfying click feel before moving swiftly onto the next button. Many users in usability tests told us how they even used to text whilst driving! We certainly wouldn’t recommend this, however it does demonstrate how easy it was to multitask.
Now touchscreen devices are the cool thing to be seen using. The tactile feedback on them isn’t fantastic and is nothing like pressing a real physical button. The consequences being that we cannot mobile multitask like we used to. You HAVE to look at the onscreen keyboard and user interface whilst using the device and you have to walk a lot slower or even stop altogether to be able to input accurately. Add to this several shopping bags being carried, friends chatting away to you and before you know it using your mobile has become a real annoyance!
Design for the user
By understanding the users motivations, their environment and context of use, we can help ease their pain through good and thoughtful design. We can help the user to be less error prone by enlarging hit areas. We can help their decisiveness through simplifying the content onscreen (less is more). We can help speed up frequent use cases by designing for a flow, with good call-to-actions. We can be thoughtful of colours and contrast to limit screen reflections.
Attention
Humans find dividing their attention between two tasks very difficult unless one of the tasks has been performed so many times that it’s become almost second nature, such as driving. You may recall when you first learnt to drive that you had to really concentrate on what you were doing but now it feels natural and you can happily hold a conversation, listen to music and drive at the same time with very little effort.
Unfortunately for the girl in the mall, she was unable to allocate mental resources to both watching where she was going and using her mobile, preferring to concentrate her resources on her phone. Of course it may be that it was a new phone or the activity she was performing may have been particularly engaging, so she was having to apply more attention than usual. She sure paid the price!