Why Apps and AI Features Fail Without Testing
- Users don't trust it → AI features feel like a black box
- Users don't understand it → confusing journeys cause drop-off
- Users don't adopt it → if the first experience is poor, they never come back
That's why User Testing with real people before or after launch is critical.
For Product Teams & Decision-Makers
You're under pressure to deliver results — whether that's a smooth launch, higher conversion, or proving an AI feature works in the real world.
Our usability tests are designed for busy teams and leaders like you:
- Fixed price, no surprises
- Clear deliverables within 7 days of recruitment
- Trusted by Amazon, Microsoft, and the BBC
Give your team the confidence to launch and optimise with evidence, not assumptions.
Solution / Our 7-Day User Testing
Our 7-day testing gives you rapid clarity and confidence:
- We run usability and user testing for mobile apps, websites, and AI features
- Recruit 5 target users (easy-to-find users included)
- Recruitment typically takes 1–2 weeks depending on audience. Once users are confirmed, results are delivered within 7 days of recruitment.
- Core Usability Test: 1:1 moderated remote sessions with real users (30–40 mins, focused journeys)
- AI Product Validation Test: 1:1 moderated remote sessions with real users (40–60 mins, with added trust/explainability checks)
- Full session recordings
- Clear, actionable insights — prioritised by impact
Typical projects:
- Core Usability Test - from £4,950
- AI Product Validation Test - from £6,950
We've helped some of the world's most recognised organisations improve adoption and conversion:
After improving the mobile car parking journey through research and redesign, we helped increase conversion by 17%.
Manchester Airport Group (MAG)
Will Your Users Trust and Adopt Your AI?
AI creates new challenges that go beyond standard usability:
- Trust & Transparency → do users believe the AI's recommendations?
- Clarity & Explainability → do they understand how it works?
- Adoption & Retention → will they come back after first use?
- Reliability & Confidence → do users feel confident relying on the AI?
Our AI Product Validation Testing focuses on exactly these issues — helping London teams launch AI features that people actually use.
Pricing Options
Core Usability Test
Starter- Recruit 5 participants(easy-to-find users included)
- 1:1 moderated remote sessionswith real users
- 30–40 mins per user(focused journeys)
- Full session recordings
- Actionable insights& prioritised recommendations
- Delivery:within 7 days of recruitment
AI Product Validation Test
- Recruit 5 specialist participantsmatched to your AI use case
- 1:1 moderated remote sessionswith real users
- 40–60 mins per user(deeper study with time for trust & explainability)
- Full session recordings
- Actionable insights& prioritised recommendations
- Delivery:within 7 days of recruitment
- Trust, clarity & explainability checks(will users believe and adopt it?)
- How we analyse:AI-assisted synthesis, human-led insight — faster coding & theme detection, validated by senior researchers for clear, prioritised actions
Why London Teams Work With Us?
- Premium expertise without London overheads
- Fast turnaround — 7 days, not weeks
- Trusted by global brands → Amazon, Microsoft, BBC and many more
Our UX research has supported businesses of all sizes in boosting user engagement and increasing conversions.
Frequently Asked Questions
Are the sessions remote?
Yes. All usability tests are run as remote moderated sessions. This allows us to recruit real users faster, at lower cost, while still giving you the same level of insight.
Who are the participants?
We recruit real people from your target audience. For most consumer apps and websites, this is included in the testing price. If your project requires specialist or hard-to-reach users (e.g. doctors, financial advisors, enterprise IT admins), we can recruit them too — there may be additional costs, but we'll always confirm upfront.
How long are the sessions?
Core: 30–40 minutes per user (rapid, focused).
AI: 40–60 minutes per user (adds time for trust & explainability).
We’ll recommend the right length based on your goals.
How much does it cost?
Our fixed-price tests start from £4,950 for a Core Usability Test and from £6,950 for an AI Product Validation Test. Both include recruitment, incentives, moderated sessions, recordings and a prioritised report delivered within 7 days.
How quickly can we start a project?
We can usually begin within 1-2 weeks, depending on participant recruitment. Our team will confirm a timeline as soon as you book your test.
Why only 5 participants?
Five users are enough to uncover the majority of usability issues. This is a proven industry standard, giving you the fastest insights without wasted spend. If you need more users or additional journeys tested, we can expand the testing.
Do you only test apps?
We're mobile specialists, but we also test websites, SaaS, ecommerce, and AI features. The testing format works across all digital products.
Still have questions?
Keep It Usable
UX Research and Design Agency
Floor 3
White Tower
MediaCityUK
Manchester
M50 2NT
United Kingdom
Get directions
Say Hello
+44 (0)161 883 7853
hello@keepitusable.com
