why user experience (ux) and usability testing?
- you‘ll sell more products
- you‘ll get more customers
- you‘ll see more return customers
- your product / service will have increased brand value
- customers will enjoy using your product more
- you‘ll create a competitive edge
- you‘ll see increased conversion & decreased bounce rates
- you‘ll hear very positive customer feedback
- you‘ll get increased free word-of-mouth marketing
- people will find your product easier to use
usable products lead to good reviews, free word-of-mouth marketing and higher customer satisfaction, which all lead to increased sales.
an easy to use website ensures that users:
- can easily find what they want
- can accomplish tasks quickly (eg, purchase an item)
- are left with a sense of satisfaction afterwards (wow that was easy, what a great site!)
45% abandon web sites with poor navigability, slow download times, or confusing content.
(Boston Consulting Group, March 2000)
increased revenues accrue due to the increased marketability of a product with demonstrated usability, increased end-user productivity, and lower training costs
(Bias & Mayhew, 1994)
more than 83 percent of internet users are likely to leave a web site if they feel they have to make too many clicks to find what they're looking for, according to Andersen's latest internet survey.
(Arthur Andersen, 2001)
the repeat customers are most valuable: new users at one e-commerce site studied spent an average of $127 per purchase, while repeat users spent almost twice as much, with an average of $251.
(Nielsen, August 1, 1997)
(Bias & Mayhew, 1994)
the importance of having a competitive edge in usability may be even more pronounced for e-commerce sites. such sites commonly drive away nearly half of repeat business by not making it easy for visitors to find the information they need (Manning)
according to our survey, spending 10% of your development budget on usability should improve your conversion rate by 83%. (www.useit.com)
in one of our case studies...a website reduced its bounce rate from 30% to a minuscule 2.5% through a simple redesign. (www.useit.com)
87% sites are too difficult to navigate
84% slow downloading
61% confusing home pages
56% boring content NetSmartAmerica, 1999