Manchester Council recently launched a radically different, user-centred website following research with local residents by Manchester UX agency Keep It Usable. The result? An overwhelming success. Releasing a new council website can be tricky – it’s hard to please everyone and people don’t always have a good opinion of their local council. Get it wrong [...]
user experience design, ux and usability blog
Manchester Council launches successful site following research by Keep It Usable
http://www.keepitusable.com/blog/?p=1141
Content Strategy: Exclusive interview with Sara Wachter-Boettcher
This month, we’re focussing on the importance of Content Strategy. This coincides nicely with the launch of a new book titled ‘Content Everywhere’ by Sara Wacheter-Boettcher who is also the editor of A List Apart. We interviewed Sara to talk to you about her new book and explain exactly what content strategy is, how it [...]
http://www.keepitusable.com/blog/?p=1061
Persuasion within design: Use it or lose it
Here at Keep It Usable, we’ve been studying and applying persuasion and psychology within our designs for many years, but recently it’s gained much more awareness and businesses are beginning to wake up to the huge impact it can have on sales. Traditionally, marketers, web managers, business owners were mainly reliant on marketing strategies and [...]
http://www.keepitusable.com/blog/?p=795
Samsung simplifies smart TV for a user friendly experience
Samsung, the worlds leading manufacturer of smart TVs, is also leading the way on user experience. They have simplified the user interface of the internet on their smart TVs in an effort to make them easier to use and more user friendly. Clearly, their overall aim by doing this is to gain more market share [...]
http://www.keepitusable.com/blog/?p=774
UX Book recommendations for new year
Avoid brain fuzz this christmas and get inspired! How’s this year been? Good? Bad? Well however you’re feeling, we’ve got something guaranteed to put a smile on your face and keep your brain engaged over christmas – our favourite UX books! Our aim is to make sure you go back to work buzzing with ideas [...]
http://www.keepitusable.com/blog/?p=708
Why Dragons Den’s James Caan values putting users first
Any idea what kinds of business James Caan invests in? Well he recently divulged the primary thing he looks for in any type of business and it happens to be a business that is user-centric. The first principle is that, it doesn’t matter what sector you are involved in, the basics are always the [...]
http://www.keepitusable.com/blog/?p=618
iPad Mini Usability and User Experience
With the launch of the iPad Mini you may be wondering whether you should buy one, especially if you already own an iPad. What are the usability and ux benefits to you? So, let’s have a look at what a smaller screen size means to your user experience. One-handed usability Using the iPad [...]
http://www.keepitusable.com/blog/?p=551
Why small businesses have the e-commerce UX advantage
“We invest in really good design and making our site simple. We found that people don’t spend very much time on a website when they get there so we need to compel people to make a decision right when they arrive. As a small business you’ll be competing against companies that have far greater resources, [...]
http://www.keepitusable.com/blog/?p=484
Psychology Corner: Cocktail Party Effect
Have you ever been chatting to someone at a crowded, noisy party, when you suddenly hear your name being mentioned in another conversation? Yet you can’t recollect any of the conversation prior to this moment. How were you able to detect a word (your name) in a conversation that you were ignoring? How can you [...]
http://www.keepitusable.com/blog/?p=463



