user experience design, ux and usability blog

All posts tagged ux

Manchester Council launches successful site following research by Keep It Usable

Manchester Council recently launched a radically different, user-centred website following research with local residents by Manchester UX agency Keep It Usable. The result? An overwhelming success. Releasing a new council website can be tricky – it’s hard to please everyone and people don’t always have a good opinion of their local council. Get it wrong [...]

Content Strategy: Exclusive interview with Sara Wachter-Boettcher

This month, we’re focussing on the importance of Content Strategy. This coincides nicely with the launch of a new book titled ‘Content Everywhere’ by Sara Wacheter-Boettcher who is also the editor of A List Apart. We interviewed Sara to talk to you about her new book and explain exactly what content strategy is, how it [...]

Persuasion within design: Use it or lose it

Here at Keep It Usable, we’ve been studying and applying persuasion and psychology within our designs for many years, but recently it’s gained much more awareness and businesses are beginning to wake up to the huge impact it can have on sales. Traditionally, marketers, web managers, business owners were mainly reliant on marketing strategies and [...]

Samsung simplifies smart TV for a user friendly experience

Samsung, the worlds leading manufacturer of smart TVs, is also leading the way on user experience. They have simplified the user interface of the internet on their smart TVs in an effort to make them easier to use and more user friendly. Clearly, their overall aim by doing this is to gain more market share [...]

UX Book recommendations for new year

Avoid brain fuzz this christmas and get inspired! How’s this year been? Good? Bad? Well however you’re feeling, we’ve got something guaranteed to put a smile on your face and keep your brain engaged over christmas – our favourite UX books! Our aim is to make sure you go back to work buzzing with ideas [...]

Why Dragons Den’s James Caan values putting users first

  Any idea what kinds of business James Caan invests in? Well he recently divulged the primary thing he looks for in any type of business and it happens to be a business that is user-centric. The first principle is that, it doesn’t matter what sector you are involved in, the basics are always the [...]

iPad Mini Usability and User Experience

  With the launch of the iPad Mini you may be wondering whether you should buy one, especially if you already own an iPad. What are the usability and ux benefits to you? So, let’s have a look at what a smaller screen size means to your user experience.   One-handed usability Using the iPad [...]

How customers REALLY shop using Smartphones

Going mobile has become a business imperative. New research has unveiled the way customers really use devices and highlights the importance Smartphones play in researching and purchasing may have previously been underrated. The research shows that context and the user’s aims play a major role in the choice of device. Convenience is also an important [...]

Why small businesses have the e-commerce UX advantage

“We invest in really good design and making our site simple. We found that people don’t spend very much time on a website when they get there so we need to compel people to make a decision right when they arrive. As a small business you’ll be competing against companies that have far greater resources, [...]

Psychology Corner: Cocktail Party Effect

Have you ever been chatting to someone at a crowded, noisy party, when you suddenly hear your name being mentioned in another conversation? Yet you can’t recollect any of the conversation prior to this moment. How were you able to detect a word (your name) in a conversation that you were ignoring?  How can you [...]