This month, we’re focussing on the importance of Content Strategy. This coincides nicely with the launch of a new book titled ‘Content Everywhere’ by Sara Wacheter-Boettcher who is also the editor of A List Apart. We interviewed Sara to talk to you about her new book and explain exactly what content strategy is, how it [...]
user experience design, ux and usability blog
All posts tagged user experience
Content Strategy: Exclusive interview with Sara Wachter-Boettcher
Posted by keepitusable on April 3, 2013
http://www.keepitusable.com/blog/?p=1061
Persuasion within design: Use it or lose it
Here at Keep It Usable, we’ve been studying and applying persuasion and psychology within our designs for many years, but recently it’s gained much more awareness and businesses are beginning to wake up to the huge impact it can have on sales. Traditionally, marketers, web managers, business owners were mainly reliant on marketing strategies and [...]
Posted by keepitusable on January 31, 2013
http://www.keepitusable.com/blog/?p=795
Samsung simplifies smart TV for a user friendly experience
Samsung, the worlds leading manufacturer of smart TVs, is also leading the way on user experience. They have simplified the user interface of the internet on their smart TVs in an effort to make them easier to use and more user friendly. Clearly, their overall aim by doing this is to gain more market share [...]
Posted by keepitusable on January 8, 2013
http://www.keepitusable.com/blog/?p=774
If Google search was real life…
Posted by keepitusable on December 14, 2012
http://www.keepitusable.com/blog/?p=745
Why Dragons Den’s James Caan values putting users first
Any idea what kinds of business James Caan invests in? Well he recently divulged the primary thing he looks for in any type of business and it happens to be a business that is user-centric. The first principle is that, it doesn’t matter what sector you are involved in, the basics are always the [...]
Posted by keepitusable on November 12, 2012
http://www.keepitusable.com/blog/?p=618
A day of eye tracking at the Expo
Eye tracking is amazing, insightful, state of the art technology that enables you to literally see through people’s eyes. It’s most often used to increase sales on e-commerce websites, software or products but can also be used to measure the effectiveness of marketing campaigns before they launch. If you’ve never used eye tracking to gain [...]
Posted by keepitusable on November 1, 2012
http://www.keepitusable.com/blog/?p=567
iPad Mini Usability and User Experience
With the launch of the iPad Mini you may be wondering whether you should buy one, especially if you already own an iPad. What are the usability and ux benefits to you? So, let’s have a look at what a smaller screen size means to your user experience. One-handed usability Using the iPad [...]
Posted by keepitusable on October 26, 2012
http://www.keepitusable.com/blog/?p=551
Why small businesses have the e-commerce UX advantage
“We invest in really good design and making our site simple. We found that people don’t spend very much time on a website when they get there so we need to compel people to make a decision right when they arrive. As a small business you’ll be competing against companies that have far greater resources, [...]
Posted by keepitusable on September 5, 2012
http://www.keepitusable.com/blog/?p=484
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