user experience design, ux and usability blog

All posts for the month November, 2012

Why I work in User Experience

  This is a special insight post by Lisa on what motivated her to study and pursue a career User experience / Usability. For some people, making an impact in the world means being famous or stopping world poverty but for me it’s about making all our lives a little easier. This morning I was [...]

Mobile shopping to soar this christmas

How are you planning to do your christmas shopping this year? Online from your favourite comfy chair, nice and toasty by the fire? Will you take to the high streets in search of the perfect gift, taking in the christmas atmosphere with a mulled wine? Or will you combine the two, preferring to find the [...]

Why Dragons Den’s James Caan values putting users first

  Any idea what kinds of business James Caan invests in? Well he recently divulged the primary thing he looks for in any type of business and it happens to be a business that is user-centric. The first principle is that, it doesn’t matter what sector you are involved in, the basics are always the [...]

Consumer behaviour insights: Smartphone vs tablet

With the increasing growth of tablet devices it’s important to understand how people are using these devices and what they’re using them for so we can design the best user experience for them which will convert higher. In the past few years, mobile has been the primary focus for many businesses but as we’ve discussed [...]

A day of eye tracking at the Expo

Eye tracking is amazing, insightful, state of the art technology that enables you to literally see through people’s eyes. It’s most often used to increase sales on e-commerce websites, software or products but can also be used to measure the effectiveness of marketing campaigns before they launch. If you’ve never used eye tracking to gain [...]