user experience design, ux and usability blog

All posts for the month September, 2012

How customers REALLY shop using Smartphones

Going mobile has become a business imperative. New research has unveiled the way customers really use devices and highlights the importance Smartphones play in researching and purchasing may have previously been underrated. The research shows that context and the user’s aims play a major role in the choice of device. Convenience is also an important [...]

Why small businesses have the e-commerce UX advantage

“We invest in really good design and making our site simple. We found that people don’t spend very much time on a website when they get there so we need to compel people to make a decision right when they arrive. As a small business you’ll be competing against companies that have far greater resources, [...]