5 Useful Lies to Tell User Research Participants

shh photoWithin the User Experience and Usability community there is a hugely popular, well-respected website called UX Booth. Lisa recently wrote an article for them where she shares some of her most effective insider research tips for how to increase the validity of research by encouraging more honest responses from participants whilst also helping them feel at ease during research.

One of the ways Lisa achieves this is by using a few little white lies during the research interview. She says “Thinking back, I don’t think I was ever taught these lies. Some of them just make logical sense, such as, telling the user you aren’t involved in the project in any way. After all, we all know that if someone knows you’ve created something, the last thing they want to do is tell you all of it’s faults and failings! It’s human nature. Other white lies I’ve created myself over the hundreds of interviews I’ve conducted, learning techniques that work well (as well as those that don’t), with the aim to increase trust and encourage more open, honest feedback from research participants.”

Read the full article 5 Useful Lies to Tell User Research Participants

Keepitusable win prestigious business award

 

The judges agreed Keepitusable have massive potential and were strong competition for our category winners.

UX business award Keepitusable

Co-founders Lisa and Ricardo with Dragons Den presenter, Evan Davis

Keepitusable are incredibly happy to announce that we have won a business award for being a ‘Rising Star’. The award celebrates young and upcoming companies who have shown growth, achievements, passion and amazing potential.

This year saw a record number and quality of entries and as the youngest company to be shortlisted, we are proud to have won an award.

We work hard to ensure we maintain our reputation for high quality user experience research and design to help companies to improve their bottom line whilst also achieving happier customers. Too many agencies cut corners to save on time and cost. We always ensure our very best researchers and designers work with all our clients so they get quality work and see results that will make a difference.

We make no qualms about working 7 days a week so we can be more flexible to meet your deadlines – we love what we do!

It’s this dedication, commitment to high quality and 100% client satisfaction that makes us proud to be Keepitusable.

The people shortlisted for these awards make such a great contribution to this city that it is absolutely right that they receive recognition for the fantastic work they do. Choosing the finalists has been even more difficult than in previous years and all who entered should be proud of their achievements to date.