Manchester Council recently launched a radically different, user-centred website following research with local residents by Manchester UX agency Keep It Usable. The result? An overwhelming success. Releasing a new council website can be tricky – it’s hard to please everyone and people don’t always have a good opinion of their local council. Get it wrong [...]
user experience design, ux and usability blog
All posts in category Mobile UX / User Experience
Manchester Council launches successful site following research by Keep It Usable
Posted by keepitusable on May 17, 2013
http://www.keepitusable.com/blog/?p=1141
Mobile shopping to soar this christmas
How are you planning to do your christmas shopping this year? Online from your favourite comfy chair, nice and toasty by the fire? Will you take to the high streets in search of the perfect gift, taking in the christmas atmosphere with a mulled wine? Or will you combine the two, preferring to find the [...]
Posted by keepitusable on November 19, 2012
http://www.keepitusable.com/blog/?p=626
Consumer behaviour insights: Smartphone vs tablet
With the increasing growth of tablet devices it’s important to understand how people are using these devices and what they’re using them for so we can design the best user experience for them which will convert higher. In the past few years, mobile has been the primary focus for many businesses but as we’ve discussed [...]
Posted by keepitusable on November 1, 2012
http://www.keepitusable.com/blog/?p=600
A day of eye tracking at the Expo
Eye tracking is amazing, insightful, state of the art technology that enables you to literally see through people’s eyes. It’s most often used to increase sales on e-commerce websites, software or products but can also be used to measure the effectiveness of marketing campaigns before they launch. If you’ve never used eye tracking to gain [...]
Posted by keepitusable on November 1, 2012
http://www.keepitusable.com/blog/?p=567
iPad Mini Usability and User Experience
With the launch of the iPad Mini you may be wondering whether you should buy one, especially if you already own an iPad. What are the usability and ux benefits to you? So, let’s have a look at what a smaller screen size means to your user experience. One-handed usability Using the iPad [...]
Posted by keepitusable on October 26, 2012
http://www.keepitusable.com/blog/?p=551
The growing importance of tablet E-commerce UX
As iPhone shoppers decrease, the amount of people now shopping e-commerce sites on tablets has grown rapidly to 54.9%. Not only has iPad usage increased, but the average conversion rate is also 22.5% higher (visitors convert at 3% as opposed to 2.8% for websites overall). iPhone conversion is much lower, at only 1%. Average Order [...]
Posted by keepitusable on July 27, 2012
http://www.keepitusable.com/blog/?p=433
2012 Mobile Trends
Mobile is big business. The iPhone paved the way for smartphones, increasing their popularity and acceptance; now 48% of UK mobile users own a smartphone and this figure is sure to grow along with the tablet market. People are also using mobiles to make purchases, generating substantial web traffic and revenue for those companies who have [...]
Posted by keepitusable on May 7, 2012
http://www.keepitusable.com/blog/?p=337
Is your business ready for mobile? (Infographic)
As smartphones (and tablets) swiftly become the norm, the need to ensure your business has a good user experience on these platforms is crucial. Did you know that half of all shoppers own a smartphone? And 38% of them have made purchases on their mobile? In the next few years the number of smartphones will [...]
Posted by keepitusable on April 11, 2012
http://www.keepitusable.com/blog/?p=297
20 FREE eBooks you need to design an outstanding user experience / ux
Here are 20 free online ux books that will help designers to create a better user experience / ux and improved usability. 1 Mental Models in Human-Computer Interaction: Research Issues About What the User of Software Knows by John M. Carroll and Judith Reitman Olson 2 HCI Models, Theories and Frameworks: Toward a Multi-disciplinary Science [...]
Posted by keepitusable on January 4, 2012
http://www.keepitusable.com/blog/?p=46
free UX poster
