We’re excited to announce that we’ve made it as a finalist in the DADI Awards Usability category for our redesign of KOOTH.com.
Katy Thomson of The Drum told us:
We received over 550 entries this year so getting through to this stage really is a huge achievement. Your work has impressed the panel! You should be very proud of you and your team’s hard work.
For those of you who may be unfamiliar with KOOTH, it’s the UKs most successful online mental health platform for young people. KOOTH.com provides online counselling to 10,000 young people with potentially life-threatening issues such as self harm and suicide through to everyday worries at school or home.
Like many pieces of software, it had been designed originally by experts (in mental health) and engineers. They care greatly for their end users and recognise the importance of an easy to use platform, so, having heard of Keep It Usable and our reputation, they commissioned us to completely redesign the front and back end of KOOTH to make it easier to use not just for young people, but also for their counsellors who are mostly novice, low tech computer users.
They’ve had lots of positive feedback from young people (when we first went into schools to ask young people about KOOTH, the only thing they liked about the design was the logo – talk about a challenge!) so this is a huge step in increasing the appeal KOOTH has with the target audience as well as increasing engagement with the platform to encourage return use and word-of-mouth referrals.
The results have been phenomenal.
97% of KOOTH users plan to come back for another chat soon (engagement / returning visitors)
97% of KOOTH users said they would recommend this service to a friend (referrals)
The KOOTH team have also had lots more enquiries and contract wins following the redesign. Feedback from customers and potential customers has been incredibly positive. As well as the UX and visual redesign, KOOTH now incorporates advanced reporting tools that make commissioners lives much easier so they now have the confidence that young people will use the platform and they can easily see the impact and results for their region.
Of course, there’s a huge monetary return on their investment in UX for the KOOTH team. After just one year, there will be a five fold return. In addition, the added value to service users and commissioners based on increased efficiency and effectiveness amounts to an estimated £300,000 per year. Less money is spent on training, re-training and supporting counsellors in how to use the system.