user experience design, ux and usability blog

All posts in category Eye tracking

10 psychology techniques to drive behaviour

If you want to increase your engagement metrics, increase page views, increase the amount of enquiries and much more then follow these simple techniques. 1. Know your audience If you don’t know who your audience is then you won’t know what makes them tick. You can’t persuade people if you don’t know much about them. Knowing [...]

A day of eye tracking at the Expo

Eye tracking is amazing, insightful, state of the art technology that enables you to literally see through people’s eyes. It’s most often used to increase sales on e-commerce websites, software or products but can also be used to measure the effectiveness of marketing campaigns before they launch. If you’ve never used eye tracking to gain [...]