Manchester Council recently launched a radically different, user-centred website following research with local residents by Manchester UX agency Keep It Usable. The result? An overwhelming success. Releasing a new council website can be tricky – it’s hard to please everyone and people don’t always have a good opinion of their local council. Get it wrong [...]
user experience design, ux and usability blog
All posts in category User research
Manchester Council launches successful site following research by Keep It Usable
Posted by keepitusable on May 17, 2013
http://www.keepitusable.com/blog/?p=1141
Guest Interview: Whirlpool’s UX Manager
February’s Keep It Usable guest interview is with our friend Brandon Satanek. Brandon is the UX Manager of Whirlpool Corporation, a company we’re huge fans of (especially their beautiful KitchenAid products). Welcome to Keep It Usable Brandon! Foremost, let me say that I appreciate the opportunity to tell you more about our work [...]
Posted by keepitusable on February 7, 2013
http://www.keepitusable.com/blog/?p=788
Persuasion within design: Use it or lose it
Here at Keep It Usable, we’ve been studying and applying persuasion and psychology within our designs for many years, but recently it’s gained much more awareness and businesses are beginning to wake up to the huge impact it can have on sales. Traditionally, marketers, web managers, business owners were mainly reliant on marketing strategies and [...]
Posted by keepitusable on January 31, 2013
http://www.keepitusable.com/blog/?p=795
Mobile shopping to soar this christmas
How are you planning to do your christmas shopping this year? Online from your favourite comfy chair, nice and toasty by the fire? Will you take to the high streets in search of the perfect gift, taking in the christmas atmosphere with a mulled wine? Or will you combine the two, preferring to find the [...]
Posted by keepitusable on November 19, 2012
http://www.keepitusable.com/blog/?p=626
Why Dragons Den’s James Caan values putting users first
Any idea what kinds of business James Caan invests in? Well he recently divulged the primary thing he looks for in any type of business and it happens to be a business that is user-centric. The first principle is that, it doesn’t matter what sector you are involved in, the basics are always the [...]
Posted by keepitusable on November 12, 2012
http://www.keepitusable.com/blog/?p=618
Consumer behaviour insights: Smartphone vs tablet
With the increasing growth of tablet devices it’s important to understand how people are using these devices and what they’re using them for so we can design the best user experience for them which will convert higher. In the past few years, mobile has been the primary focus for many businesses but as we’ve discussed [...]
Posted by keepitusable on November 1, 2012
http://www.keepitusable.com/blog/?p=600
A day of eye tracking at the Expo
Eye tracking is amazing, insightful, state of the art technology that enables you to literally see through people’s eyes. It’s most often used to increase sales on e-commerce websites, software or products but can also be used to measure the effectiveness of marketing campaigns before they launch. If you’ve never used eye tracking to gain [...]
Posted by keepitusable on November 1, 2012
http://www.keepitusable.com/blog/?p=567
free UX poster
