How Ergonomics and Human Factors can help you

Jaguar Land Rover

“We struggle to find good human factors people”

Jaguar Land Rover

Ergonomics and human factors specialists are very rare in the UK, so our team is incredibly unique. And good human factors specialists in particular are very difficult to find. Even a large iconic brand such as Jaguar Land Rover struggles.


The added value Ergonomists provide include an insight into the more scientific aspects of human-machine interaction and physical aspects of hardware and workflow. Although more widely known for office layouts and designing work environments, Ergonomists often work directly with Designers to ensure products meet International Standards for human-centred design.

Hardware and software flow

Often within companies, hardware and software are designed by completely different departments which can result in a lack of flow between interacting with the device hardware and software for the end user. The ergonomist can bridge this gap, helping to create a seamless flow between hardware and software interaction. Ergonomists can recommend what hardware buttons are required to work with the interface, the size, type, and position they should be placed for ease-of-use, colour and grouping categories, the naming that should be used to be the easiest to understand and what force should be required to access them.

Prototype Testing

It is possible to test very early hardware and software concept prototypes via an expert usability evaluation (expert review) or even with users, much like a usability test, giving you vital feedback at an early enough stage to make cost-effective changes before it’s too late.

Mobile Phone Prototype

Testing the interaction between a mobile phone hardware prototype and software simulation.

Implications for touchscreen interaction

As touchscreens become more prevalent and are used by millions of people, the need for good user-centred designs becomes vitally important.

As opposed to standard interface design, touchscreens, in particular large screens, can require a great deal of physical interaction between human and hardware. If you aren’t careful, the user can end up suffering from a range of repetitive strain injuries or at the very least may just feel uncomfortable using your product rather than the pleasant feeling you want them to associate with your brand.

Frequency of use matters

Problems can occur when your software or product is used by someone on a daily basis. The more frequent the interaction, the higher the chance of encountering health problems.

This could be a mobile phone, a machine interface that someone has to use as part of their job, computer games, etc. The obvious knock-on effect for business is a poorly designed product that causes user dissatisfaction, health problems and bad PR.

Shopping centre touchscreens have less frequency of interaction so require incredibly high ease of use.

Shopping centre touchscreen design

Trafford centre touchscreen

Implications for businesses on employees

For businesses whose employees are using the software, the likely outcomes are a dissatisfied, unmotivated workforce, poor productivity, increased error rates resulting in tasks taking much longer, increased absence and lower morale.

Implications for software and product companies

For software or product companies, the outcomes will likely be dissatisfied customers, poor reviews, increased returns, increased calls to customer services, less return customers and bad publicity which in turn leads to a lowering of the customers perception of your brand.

How we can help

Unlike other user experience and usability agencies out there, did you know we have a fully fledged Ergonomist here at Keepitusable? We also have many years experience of designing and usability testing for touch:

  • We have one of the first ever mobile touch interface designers. He was busy designing smartphone mobile touch interfaces as far back as Ericsson and before the term ‘user experience’ even existed.
  • We have carried out a huge amount of usability testing and user research with touch devices, in particular, mobile.
  • We have created prototypes and conducted research with users to determine touch hit area sizes and to investigate things like environmental effects and multitasking.
  • We have a dedicated in-house ergonomist and human factors expert which enables us to not only focus on the interface but also the hardware, position type and shape of buttons, physical aspects of interaction, posture, user dexterity, etc.

Related posts you may find interesting

human-machine-interface-human-factorsCase study: Touch screen human machine interface design

ux design human factors and ergonomics for a premium factory food sorting machine touch screen interface.

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Keepitusable featured in Creative Boom

salford university carnival

Co-founder of Keepitusable, Lisa Duddington, has appeared on Creative Boom talking about the amazing Salford University Carnival held at Islington Mill yesterday. We had a great time! Below is an extract of the article and if you want to read more just head on over to Creative Boom.

Over a hundred Salford University graphic design students showcased their amazing work at Islington Mill yesterday in a fun carnival themed event organised in conjunction with Designers Northern Alliance.

Representatives from key Manchester and Salford agencies attended the event to inspire and look for the next generation of fresh talent. Keepitusable, Magnetic North, Design by Day, Eskimo Creative, and Code ComputerLove were just some of the industry experts to attend the event.

Lisa Duddington, co-founder of Keepitusable Salford’s first user experience design agency whose clients include the BBC, saw the event as a valuable opportunity to connect with and inspire the next generation of designers.

“It’s so exciting to be part of this event! We know how difficult it can be when you’re first starting your career, so we’re eager to help students and graduates to gain the valuable experience and knowledge they need to succeed in what is an incredibly competitive industry.

We have a fantastic relationship with Salford University and are proud to be able to offer both their students and graduates incredible opportunities to gain industry experience.”

Read more on the Creative Boom website >>>

salford university carnival